Franchising as Entry Strategies for International Markets
GLOBAL MARKET STRATEGIES
Assignment Overview
International Franchising
We looked at exporting as a way to enter a foreign market. Buying a company is another option, but for this assignment, you will look at franchising as entry strategies for international markets.
Session Long Project 4 Resources
Entry Strategies: Modes of Entry (2020)
The Five Stages of Going Global (2020)
Opportunities in International Business (2020)
Top Global Franchises Ranking (2021)
International Franchise Association
SLP Assignment
Presentation
Over the last three modules, you have learned about international business and developed skills that will serve you now and in the future. It is time to put those abilities to work. You will present a franchise opportunity to an investor.
Select a franchise and a market outside of the United States. Research the process, cost, chosen market, and market from the type of business.
THE PITCH IN WRITING
Write a 250- to 350-word document sharing the following: 275 words is plenty. I have to present a video reading this information.
A brief description of the franchise including initial costs
Target Country Market and Rationale
Market for the type of business
Why this project would be a good investment
International Franchise Opportunities
Your Name
Subject and Section
Professor’s Name
September 28, 2023
Franchise Overview
I present the exciting franchise opportunity of Dunkin' (formerly Dunkin' Donuts). Dunkin' is a market leader in the coffee and bakery sector, offering a wide range of coffee, doughnuts, and other baked goods. The initial investment for a Dunkin' franchise ranges from $100,000 to $1.5 million, covering franchise fees, equipment, initial inventory, and working capital for the initial phase of operation (Frankel, 2023).
Target Market: Japan
Japan is our target market for various compelling reasons. Firstly, Japan has a burgeoning coffee culture, with consumers willing to pay premium prices for quality coffee. This aligns with Dunkin's premium yet affordable offerings. Furthermore, Japan has a strong market for baked goods and sweets, which complements Dunkin's product line (Shastri, 2023). With Tokyo being a global financial hub, there is a constant demand for quick-service restaurants, presenting a lucrative opportunity for Dunkin'.
Market Potential
With a GDP of $5 trillion, Japan's economy provides a solid foundation for business investment. The Japanese are known for their l...