Strategic Goals and Key Performance Indicators (KPIs) for TransGlobal Airlines
MBA 620 Module Two Memo Guidelines and Rubric
Scenario
You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms.
Before evaluating these aviation firms, you want to evaluate the performance of TransGlobal Airlines.
Prompt
Write a memo to the rest of the leadership team at TransGlobal Airlines, identifying strategic goals and key performance indicators (KPIs) to help evaluate the company’s performance. Use the information provided to you in the TransGlobal Airlines Company Information document to complete your memo.
Specifically, you must address the following rubric criteria:
SMART Goals: Write at least one strategic goal using SMART criteria for each of the four components in a balanced scorecard. Explain your rationale for choosing each goal.
Financial
Internal process
Customer
Learning and development
KPIs: Identify at least one KPI corresponding to each strategic goal.
Explain how you determined the KPIs.
What to Submit
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
MBA-620
Author’s Name
Institution of Affiliation
Course Name
Instructor’s Name
Date
MBA-620
To: TransGlobal Airlines Leadership Team
From: Controller
Date:
SUBJECT: Strategic Goals and Key Performance Indicators (KPIs)
As a retired Navy officer and fighter pilot presently controlling a division of TransGlobal Airlines, I have realized that the organization is looking forward to obtaining two minor aviation companies in the Caribbean dealing with chartered flights for luxury vacations utilizing light aircraft. The purpose of this memo is to demonstrate the benefit of setting goals and making sure there is balance in the whole process. This balance is an essential process than before during the company's attempt to expand. Below are various SMART Goals that will assist the company in finding success going forward, together with four strategic aims with a rationale for each.
SMART Goal: Financial
Since 1951, TransGlobal Airlines has been focusing on developing financial objectives, which have positioned the company at an outstanding operations level that offers clients luxurious and enjoyable services. Unfortunately, the organization has recently encountered reduced success because of the gap between growing assets and liabilities. As a result, embracing an instant SMART Goal to surge by at least 10% of all assets would be beneficial. The gross yearly revenue would be increased by 15%, creating the essential adjustment for accomplishment. This increase would afford shocked and surged profits divided over three years.
SMART Goal: Internal Process
As we advance, it is essential to develop an internal process to skyrocket our customer base and nurture regular flight occurrences. The measure needs to be integrated to enhance the quality of existing company aircraft and the company's current aircraft and wide communication and ensure each flight offers comfort and optimum security to our customers, which will help stimulate customer relations by enhancing the traveling experience. Clients are crucial to the company, but the workers are also imperative to the organization. Therefore, creating a program to enhance employee satisfaction to 80% will be crucial. This process would require management to offer a friendly and fair working environment that effectively fosters the heart of the company's brand (workers). Satisfied employees demonstrate an optimistic perception of customers, but adverse client insight adheres with the company’s 20...