Ethical Marketing – Carlsberg Paper Green Bottle
Every industry or profession is subject to a certain set of ethical and legal responsibilities, and advertising is no exception. Use the Ashford University Library to find one scholarly article that discusses one of the specific ethical and/or legal responsibilities of the advertiser. Then, search the web for an example of an advertisement or advertising campaign that reflects this responsibility, and discuss the extent to which meeting this ethical and/or legal responsibility allows the advertiser to avoid social criticisms. Provide the URL link to the advertisement you have discussed.
Your initial post must be a minimum of 300 words and be supported by your text and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.
Ethical Marketing – Carlsberg Paper Green Bottle
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May 21, 2021
Marketing is one of the most powerful tools in today’s society. It does not only affect our purchasing decisions but even the underlying assumptions and mindset that we have. Accordingly, this power of marketing also presupposes the concomitant responsibility to help in the improvement of society’s living conditions. This is in line with the increasing and recognized importance of marketing in complying with its corporate social responsibilities.
Accordingly, in a study written by Kendrick, Fullerton, and Kim (2013), the authors noted that one of the most critical aspects of marketing is promoting its social responsibility in ‘environmentalism.’ Particularly, the study has shown that because of marketing approaches that focus on “economic responsibility” rather than discretionary responsibility, students of marketing also associate corporate social responsibility with economic alleviation as compared to environmentalism CITATION Ke...