Ethical Marketing – Carlsberg Paper Green Bottle

Ethical Marketing – Carlsberg Paper Green Bottle
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May 21, 2021
Marketing is one of the most powerful tools in today’s society. It does not only affect our purchasing decisions but even the underlying assumptions and mindset that we have. Accordingly, this power of marketing also presupposes the concomitant responsibility to help in the improvement of society’s living conditions. This is in line with the increasing and recognized importance of marketing in complying with its corporate social responsibilities.
Accordingly, in a study written by Kendrick, Fullerton, and Kim (2013), the authors noted that one of the most critical aspects of marketing is promoting its social responsibility in ‘environmentalism.’ Particularly, the study has shown that because of marketing approaches that focus on “economic responsibility” rather than discretionary responsibility, students of marketing also associate corporate social responsibility with economic alleviation as compared to environmentalism CITATION Ke...