Elements of Marketing Mix on McDonald's McRib Sandwich

MKT103: McDonald's McRib Sandwich
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MKT103: McDonald's McRib Sandwich
The market mix is typically a marketing method used by organizations to position their products in the market. It comprises of 4Ps of marketing (price, product, promotion, and place). Notably, the marketing mix is influenced by both internal and external factors of the environment (Anderson, 2021). McDonald's enterprise uses the marketing mix to position all its products in the market. Essentially, the McRib is a pork barbecue sandwich that has won customers' hearts in diversified ways. Recently, the company has reintroduced the McRib Sandwich in the market. The company uses several market mix entities to increase sales and market reach. For example, price and promotion are critical since it determines the number of customers who purchase a particular product.
The company uses price as an object of creating a competitive edge in the market. In this case, the quality of the sandwich is high while the prices are low...