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APA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:
Discussion: Marketing Mix and Four Ps
Essay Instructions:
Chapter 7 presents the case for the Extended Marketing Mix. Read this chapter and the case made for extending the mix.
a. Describe in your own words the main details of the mix (be specific and thorough)
b. Give an example of marketing for each mix element
c. Provide two specific examples of how a company has used your participation to connect you with the product, brand, or other customers.
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Discussion
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Discussion
The marketing mix is made up of four Ps. The four Ps include product, price, place, and promotion. These Ps are on the part of the consumer. They are supplemented by the four Cs that are found on the part of the consumer. The four Cs include communication, cost, convenience, and customer benefits. By working to meet the four Ps, the producer satisfies the consumer’s four Cs. A marketing mix for the product element may be changing the packaging design of a commodity. For the price, a marketing example can be “buy two for the price of one.” For place, door-to-door service is an excellent example. Promotion involves ...
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