Customer Persona/Product Development Plan

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Department, Institution Affiliation
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Instructor's Name
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QUOTE ‘Comfortable sleep requires a better comfortable wear’ JOB TITLE Stay at home mum DEMOGRAPHIc INFORMATION Gender | Age| Education |Female|26| Degree in business Management and lives in a non-suburb area with cold weather Needs/Goals To be comfortable during sleep. Managing the extreme cold weather. Delivery of high-quality and affordable cloth. RELEVANT MOTIVATIONS/ATTITUDES Quality design and comfortable clothing RELATED TASKS & BEHAVIORS The customer works as a business manager. Therefore, they need high-quality home apparel wear. FRUSTRATION/Painpoints with the current solutionThe main frustrations of the existing products are low quality and the inability to protect the customer from cold weather. The product is made of high-quality cotton and fabric, enhancing body heat. LEVEL OF EXPERTISE/KNOWLEDGEThe customer has adequate technical knowledge; thus, accessing the product would be easy through the online purchase process. product usage The product is essential and will be used for home wear, especially in...