E-commerce Business Owners Needs Analysis
***NOTE*** SEE ATTACHED FOR A SMALL GUIDE TO USE FOR THIS ASSIGNMENT
Week 4 Assignment - Needs Analysis
Overview
In Week 1, you identified a need (such as new equipment, expanding curriculum, change in procedures, and so forth) that you want to address through the instructional curriculum you will create for your class project. You also provided a rationale concerning why the problem or need exists, and you outlined a goal for the project. Each course assignment will serve as a building block for the final project. The final project will culminate in an instructional design plan to address the identified need. The purpose of this assignment is to document the foundation of the instructional design process, the needs analysis—learner characteristics, contextual analysis, job analysis (if appropriate), and task analysis.
Instructions
Write a 2–4 page needs analysis in which you:
Discuss the learner characteristics that are relevant to designing an effective course for your audience.
Educational background.
Experience.
Age.
Pre-existing knowledge.
Outline the data you would collect for the contextual analysis, job analysis (if appropriate), and task analysis for your project.
Contextual analysis: Factors that may contribute or hinder knowledge acquisition and transfer of learning.
Job analysis (if appropriate): Description of the job function. (Position description.)
Task analysis: Observation of the steps needed to complete the task at an expert level.
Knowledge or performance gap: Current state versus desired state.
Provide a rationale for the learning theory that best frames the design of your project.
Select a learning theory that supports the design of your course.
Support your rationale with an example of how you applied the learning theory.
Use two sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct a needs assessment, learner analysis, and contextual or job/task analysis to guide the development of a learning experience.
blank tagline with strayer logo
Chat With Us
E-commerce Business Owners Needs Analysis
This needs analysis presents an analysis for a business owner who wants to launch an e-commerce platform. Proper needs analysis of all factors is necessary to ensure the successful implementation of the e-commerce platform. The business owner needs training on where to begin, prepare, and launch the platform. The training will be aimed at introducing, advancing, and finally implementing the e-commerce project. The goals will be to help the business owner develop technological aspects, learn business and marketing strategies, and learn how to source talent. Moreover, they will gain skills to launch, grow, and scale their brand successfully. To achieve these goals, e-commerce learners should have a marketing diploma and proficient computer and internet skills. Additionally, good communication and experience in operating a retail business are crucial. The training will include monthly online masterclasses and webinars for presentations and workshops with interactions, peer-to-peer brainstorming, and peer-to-peer mentor guidance.
Factors contributing to or hindering knowledge acquisition include the lack of good instructional design materials and the lack of motivation by the learners to be creative and innovative as they utilize the learning materials. Bratianu (2018) states that the lack of active learning and waiting for the training to be over can hinder knowledge acquisition. Learner factors include; lack of self-efficiency and motivation contributing to poor learning, while inefficient support and personal hardships and stress hinder learning. Similarly, external factors such as unfavorable business culture, which discourages education, support, and sharing, help learners assimilate diversified knowledge. Additionally, providing equipment and machines for practical learning with guiding digital technical personnel equips the learners with skills to tackle e-commerce, network, and platform problems as they emerge.
The E-Commerce Academy and Coaching manager have the role of planning, organizing, leading, and controlling the learners' intake into e-commerce classes. The key responsibilities include; ensuring a successful qualified learner's selection, dealing with problems during the selection process, and ensuring the purpose and objectives of the e-commerce learning are outlined to the students alongside tracking and regulating the expenses incurred per the budget. The lecturer is to prepare the interview questions in advance. During the interview, the key responsibility will be to assess the learner's communication skills, behavior, and critical thinking capabilities. This will resultantly provide the lecturer with insights to develop coursework, seminars, and workshops and adopt appropriate learning strategies for effective learning.
The steps needed to complete the tra...