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Pages:
1 pages/≈275 words
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1
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:
Cross-selling and how these it led to increased selling success
Essay Instructions:
Research a particularly good journal article (one containing novel empirical data) that provides insights on some aspect of cross-selling and how these have led to increased selling success. Compose an one page paper in which you (a) explain the gist of the article, (b) provide an example, and (c) serve your peers by sharing chief “takeaways” from your work
Essay Sample Content Preview:
Cross-selling and how these it led to increased selling success
Name:
Institution:
Cross-selling is an important business tool that can lead to increased selling success. According to Michael Scott (2014), cross-selling can boost revenue of a company when properly implemented. The cross selling is a concept that enables a business to sell multiple products to its members and ensure their loyalty to those products. According to Scott, a successful cross selling employs several techniques including the use of strategic data, consultative selling, and staying connected.
Use of strategic data enables a company to learn more about the needs of its customers. This strategic data provides information about customer’s interests and preferences. Businesses use the information to design products and services that suit their customer’s needs. This strategy increases sales.
Consultative selling approach involves gathering deeper information about customer feedback and their situation before introducing a product in the market. This approach utilizes data collection and interpretation techniques. Salespeople consult to establish customer relationship. This consultation assures members that they are important hence maintaining satisfaction and clients’ loyalty.
Staying connected is a...
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