Essay Available:
Pages:
2 pages/≈550 words
Sources:
-1
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:
Corporate Social Responsibility and Stakeholder Engagement
Essay Instructions:
1) Search the ABI/Inform databases to choose an article that reports on an actual case study of marketing research that was conducted to improve marketing decision making. In your write-up, say why you chose this article, and provide a summary that includes the background of the marketing problem, the market research objectives, the method(s) that was employed. How did the research findings help the organization? Make sure to attach a link to the article.
The quality of your post will depend on the article you chose. But not all articles are equally interesting or insightful, but. Therefore, I encourage you to look through several articles on the topic before selecting the article. Extra credit for original articles.
Essay Sample Content Preview:
Discussion
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Article: Ansu-Mensah, P., Marfo, E. O., Awuah, L. S., & Amoako, K. O. (2021). Corporate social responsibility and stakeholder engagement in Ghana's mining sector: a case study of Newmont Ahafo mines. International Journal of Corporate Social Responsibility, 6(1), 1-22.
Marketing is an integral part of every business operation. It publicizes the product or service a business organization is selling. Among the marketing methods is Corporate Social responsibility, CSR. It involves helping the community around the organization or in a country to raise their living standards through funding or sponsoring developmental projects. It also consists of sponsoring children from low background status in their studies. This means that the involvement of other stakeholders is crucial in the success of CSR. However, the need for marketing depends on the kind of service or product that an organization offers. The mining sector elicits several debates on the need for marketing through CSR. The article discusses Corporate social responsibility and stakeholder engagement in Ghana's mining sector in Newmont Ahafo Mines, NAM.
I picked this article because it discusses CSR as a mode of marketing in the mining industry. The industry is considered isolated, and that it does not need to engage in intensive marketing strategies because customers loo for the mined materials direct from the industry. Most times, the mined products are used as raw materials in many industries. This means that the sector does not have to market itself. However, the article highlights a rare scenario in the marketing world, a factor that caught my attention.
Peter Ansu-Mensah et al. (2021) used Newmont Ahafo Mines in Ghana as a case study to research corporate social responsibility and stakeholder engagement. For a long time, NAM has broken the industry's odds and established a consistent CSR program in Ghana. But stakeholder involvement is essential in implementing...
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