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2 pages/≈550 words
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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:
Consulting Proposal: Market Environment Faced by Tesla
Essay Instructions:
Overview: Your group is a consultancy preparing a proposal for a client company. This assessment represents not only a good opportunity to integrate concepts/theories you have learned throughout the semester, but also a good exam preparation and revision. You will work once again in the same group to complete this assessment.
The task: Each group will need to select an organization that has invited your consultancy to prepare a consulting proposal that addresses an issue identified and discussed in preliminary meetings.
- Client: the client for your Consulting Proposal is a REAL organization (ideally one you’ve chosen for the poster presentation assignment). For this organization you’ll identify an issue of strategic importance (any internal or external issue that will have a major effect on the organization’s survival or success in the future). To identify this issue you can consult the organization’s annual reports, press releases, or materials from industry associations or market leaders in that industry.
- Structure: this includes:
- A one-page Executive Summary
- a concise overview of the market environment faced by the organization which includes an overview of key market drivers, and significant areas of change.
- a description of the identified key issue/s that is/are the subject of your consulting proposal. This should include your own research on these issues that demonstrates the level of preparedness supporting your consultancy’s proposal.
- an overview of your proposed consulting approach (what is the direction you advise the organization to take?), including your proposed methodology.
- an argument supporting the use of your proposed methodology, including specific recommended tools. This should include the consulting tool that your group has selected and already presented on. You may apply multiple tools and approaches in your proposal.
- a risk analysis of your proposed methodology.
- In your consulting proposal, make sure that you select and use relevant theories and readings we have covered up to Week 10 – make sure that these are relevant to your consulting proposal – not all theory needs to be included!
- You will also need to use quality secondary data to support your analysis using a proper citation for all external data, articles and other sources you use. If a particular fact is critical to your argument, please see if you can triangulate this fact by finding a second source. Every source, every idea, and every theory that is not your own MUST be cited (including lecture notes: Lecturer, Lecture Number, Date).
Essay Sample Content Preview:
Market Environment Faced by Tesla
Student’s Name
Instructor’s Name
Course Code and Name
Institution Affiliation
Date Submitted
Market Environment Faced by Tesla
As a company, Tesla operates in an environment that evolves rapidly in matters of electric vehicles. The application of electric cars is at the forefront of changes in the background, with the primary aim being the achievement of sustainable transportation. Hence, as the changes happen rapidly, several factors shape the market environment for Tesla (5). Understanding these factors aids Tesla in operating effectively, developing appropriate strategies, and meeting all the needs of clients
Marker Environment
The Australian government is at the forefront of reducing its carbon footprint through developing policies and regulations that are in tandem with fighting greenhouse gas emissions (4). An example is the adoption of electric vehicles, which are believed to reduce greenhouse gas emissions and help fight climate change (7). Further, the local government in Victoria AU, in collaboration with the Australian government, has developed policies that focus on emission standards, subsidies, tax credits, and sustainability.
The second market driver is the consumer demand for sustainable products and modes of transportation. Environmental concerns have been a significant challenge globally, and the Australian government is not left behind in fighting the menace (3). In Victoria, AU, customers need vehicles that support clean energy, hence why there are competitors to Tesla in the manufacture of electric vehicles.
The third factor is technological advancements and innovations. Technology is rapidly changing today, and embracing technology helps achieve efficiency. Tesla has embraced technology and manufactured electric vehicles that are environmentally friendly and have low emissions (2). Furthermore, Tesla embraces new technologies that are developed, such as self-driving vehicles, which are believed to reduce on-road accidents and meet consumer needs.
Among the competitor vehicles in Victoria AU include Polestar 2, followed by a brand called MG ZS EV and Kia EV6. These brands are being sought after by customers in Victoria, AU, challenging Tesla to be competitive and innovative in the manufacturing process (6). As the competitors strive to meet the demands of consumers, Te...
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