Chaparral Steel's Commitment to Customers, Development, and High Quality
Read thoroughly the article and answer the following questions:
1. For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?
2. As mentioned in the case study, research and development at Chaparral are integrated into product design and development. Do you think this is a good practice? Please explain.
3. Can a manufacturer be low-cost and high quality at the same time? Please explain.
Provide adequate support for your postings and properly cite your sources
Refer to the syllabus for grading information. Discussions are graded for writing skills (clarity, style, and grammatical structure, accuracy, quality and completeness).
Quality and Closeness to Customers
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For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?
Meeting the needs of internal and external customers is vital as it contributes immensely to the success of its business. One of Chaparral’s visions is achieving multi-product market status by adopting the mentofacturing of steel through cutting-edge technology. Thus, they focused on their employees as human resources to be invested in through further education, putting their trust in them and competitive remuneration. As a result, the company’s turnover reduced to less than two percent and its annual production increased to 1.5 million tons. Investing in its internal customers and adopting mentofacturing saw customers treated better and increased productivity (Park & Tran, 2018, pp. 413-417). Employees could produce over 2000