Chaparral Steel's Commitment to Customers, Development, and High Quality

Quality and Closeness to Customers

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For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?

Meeting the needs of internal and external customers is vital as it contributes immensely to the success of its business. One of Chaparral’s visions is achieving multi-product market status by adopting the mentofacturing of steel through cutting-edge technology. Thus, they focused on their employees as human resources to be invested in through further education, putting their trust in them and competitive remuneration. As a result, the company’s turnover reduced to less than two percent and its annual production increased to 1.5 million tons. Investing in its internal customers and adopting mentofacturing saw customers treated better and increased productivity (Park & Tran, 2018, pp. 413-417). Employees could produce over 2000