Channel and Dior: Fashion Brands that could Expand Licensing Potential

Market Research
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Market Research
The fashion industry has become highly competitive, and this compels companies in the fashion industry to focus on the activities that make them stand at a better position in the competitive edge. One of the activities that enhance the competitiveness of these companies is licensing. Licensing determines the market share of a company. Suppose a company has licensed other companies in different parts of the world. In that case, it has a higher chance of having a large market share than a company that has not licensed its production activities to other producers. Some of the fashion brands that could highly benefit from licensing are Chanel and Dior.
Channel and Dior are some of the world’s leading brands and have customers in different parts of the world. The only challenge about these fashion br...