Business Plan for Pristine Greens Ltd. to Cater Community Agricultural and Forestry Needs

Pristine Greens Limited
Student's Name
Institutional Affiliation
Pristine Greens Limited
Introduction
Pristine Greens Limited is a proposed tree nursery business run and manned by a sole proprietor. The venture will be a startup business catering to the agricultural and forestry needs of the community. The business intends to serve all the people within the town and the surrounding environment, mainly targeting corporate customers. The applicant has vast experience in the horticulture industry and plans to expand to the South East England region. Pristine Greens Limited will be located within the outskirts of the Green Belt area in the UK, close to the central business district. The proposed enterprise will sit 5 acres of arable land suitable for tree planting. All raw materials, products, seedlings needed are locally available. This land piece borders a stream that stretches to the western boundary forming flood zones.
Various structures will be needed to facilitate smooth operations in the initial stages. Currently, the proposed site is undeveloped. Therefore, the project will commence with the construction of a track, hard standing to create a driveway into the area. The track's hard standing will require hardcore concrete to form a firm foundation. To launch operations on-site, the workers will need three polytunnels to be erected to shield the trees from harsh environmental conditions. Thirdly, a storage unit will be constructed to house equipment, surplus seedlings, etc. This storage unit will be 24.7m long and 6.5m wide, averaging to the floor area of 160metres squared. Also, the enterprise will run on two large water collection tanks and channel to the collection tanks through a water supply. There will also be a small water tank to supply water into the polytunnels. Each polytunnel will be watered from an underground water harvesting tank with a small pump.
Water will be collected into the two large water collection tanks and then pumped into the polytunnels for sprinkling. On the managerial aspect, the owner will take the overall responsibility of managing the growth and sales of Pristine Greens Limited. The management will also supervise the staff on duty, administer the business ethics, set objectives to ensure business growth, and maintain good relations with employees and customers while still making profits. Pristine will require human input to run and operate. The enterprises will employ skilled labor as managers, horticulturists, clerks, and security officers. The labor force will support two part-time workers who tend to the trees of polytunnels. Occasionally the owner will invite agricultural officers to consult and assess the quality of the trees.
. Market Research
The first step towards establishing a business is market research. Market research is pertinent before the launch of any business to seek potential clients and relevant expertise to offer goods and services required in the new business environment. Market research comprises a rigorous analysis of the customers, market share, and competitors to gain sufficient knowledge before launching the business (Browyn & Katrin, 1997). Pristine Greens Limited can grow in the area as there is a huge demand for tree planting amidst deforestation in the region.
Customers
The business targets homeowners who own vast acres of land and Government-owned agencies. Given that a significant percentage of the people residing in this area are rural farmers, the business will cater to the average income earners since the prices are cost-effective. With the continuous rise in deforestation, rural farmers are more willing to plant more trees to restore forest cover. Farmers and environmentalists have partnered with the UK Government to reclaim forest vegetation. Therefore, there is aggregate demand for the tree in the area. Also, the buying behavior is good as most farmers are comfortable with the product price range.
Competitors
The business will operate in a highly competitive environment. Although most of the competitors are new entrants in the market, there have managed to curve a niche and gain a firm foundation. The prominent three giants in the market control approximately 70%of the market presently. Pristine Greens Limited will offer competitive prices that customers afford and slightly below the competitor's price to attract new customers and retain old customers. Upon launching, Pristine Green Limited is expected to cover 20% of the market and 50% within the next three years. Pristine Greens Limited has the potential to grow and expand. However, Pristine will face stiff competition from the existing businesses as their offer a wide range of aftersales services such as transportation, planting, and weeding. Although Pristine Greens limited is a new entrant in the market, the business will offer regular seminars, workshops to understand the customers' needs and preferences.
Product
The flagship product will be trees seedlings. The enterprise will offer four species of trees to help the farmers produce high breed trees suitable for climatic conditions in the region, such as Red Maple, Japanese maple, Callery Pear Trees, Dogwoods, Bluegum, and Flowering Dogwoods. These seedlings will be grown in polytunnels protected from harsh climatic weather conditions. Pristine Greens Limited will offer high-quality grade seedlings. The business plans to market two-inch diameter trees since these are the best sellers in the market. The business catalog lists the prices depending on the size of the trees.
Revenue Forecasts
First Year
When the business launches, it will expand slowly and on a tight budget. During the initial stages, the business will deploy reliable and efficient entry and growth strategies such as using the latest technologies, segmenting the market, and advertising to create a firm foundation. In the first year of operations, the business accrued 18% of the market share and accrued $500 in profit.
Second Year
The manager will allocate a higher budget to expand reach beyond the customer base as the business grows. At this stage, the business can comfortably offer competitive prices that customers afford and slightly below the competitor's price to attract new customers and retain old customers. The firm will also leverage traditional advertising and promotion. They will deploy creative promotional, advertising, sales tactics, and pricing strategies towards the second year of operation to achieve a 40% market share. The enterprise plans to make $1000 sales within the second year.
Prospective clients and customers
The business targets homeowners who own vast land, garden centers, and Government-owned institutions. This business will be centrally located in the community and cater to many rural farmers. Most of the people in this region seek locally produced trees to minimize the cost of shipping from abroad. Others are sourcing for local seedlings to ensure the survivability rate compared to i...