Business Communication: Apurla Community Services

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Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc50277915"
1.0 Introduction  PAGEREF _Toc50277915 \h
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2.0 Analysis of Communication Flow  PAGEREF _Toc50277916 \h
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2.1 Communication Channels  PAGEREF _Toc50277917 \h
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2.2 Communication Direction  PAGEREF _Toc50277918 \h
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2.3 Levels of Communication  PAGEREF _Toc50277919 \h
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3.0 Analysis of Communication in Work Teams  PAGEREF _Toc50277920 \h
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3.1 Successful Communication  PAGEREF _Toc50277921 \h
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3.2 Group Communication  PAGEREF _Toc50277922 \h
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3.3 Group Formation  PAGEREF _Toc50277923 \h
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3.4 Contextual Forces  PAGEREF _Toc50277924 \h
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4.0 Conclusion  PAGEREF _Toc50277925 \h
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5.0 Recommendations  PAGEREF _Toc50277926 \h
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5.1 Two-step Flow Theory  PAGEREF _Toc50277927 \h
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5.3 Internal Business Communication  PAGEREF _Toc50277928 \h
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Reference List  PAGEREF _Toc50277929 \h
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Individual Business Report
1.0 Introduction
Apurla Community Services is struggling to work efficiently due to its various departments operating independently, thus not communicating with each other. As a result, there is a need to prepare a communication report that analyses the situation and draws recommendations on how the company can address the issue. The communications report was requested for by the Operations Manager, and it analyses the process of effective communication flow and how communication flows in work teams within the organization. The analysis findings are used to draw recommendations on how improved communication flow can be achieved to improve operational outcomes within the organization.
2.0 Analysis of Communication Flow
2.1 Communication Channels
Communication flows through various channels in an organization; informal, which is planned and structured, and informal, in which the grapevine develops as individuals continue interacting within the organization. According to Eunson (2016, p. 594), executives and personal assistants play a crucial role in organizational communication, and around 5 in every 6 messages are transmitted by the grapevine. The method is often but the message delivered is incomplete, meaning a rumor considered credible can shape the perception towards other events.
2.2 Communication Direction
Communication also flows in different directions; upward, horizontal or lateral, and downward communication. Upward involves communication from the employees to the top management in which workers communicate their ideas or suggestions, and feelings or attitudes to the management. Progress is reported in spoken or written form, as well as results and accomplishments (Condruz-Bacescu 2020). Problems are also discussed and clarifications sought. Horizontal or lateral commu...