BUS 440 Milestone 3

Essay Instructions:

Milestone 3: Corporate-Level Strategy In this assignment you're once again going to put yourself in the shoes of a business analyst, this time hired to offer guidance to the University of Maine President. The university has decided that they would like to revisit their corporate strategy, and want to know their options. If the University of Maine wanted to follow a concentration strategy, how could they continue to increase their market share of students? If they wanted to vertically integrate, what industries or firms would be good targets for vertical integration? Should the university consider international expansion? Why (and where) or why not? This assignment will provide you with practice in writing as a business analyst and will allow you to apply the frameworks you are learning in class to an industry you're familiar with. Guidelines Your report should be 1-2 pages, and should be written in clear and professional language. You will need to cite the sources you use using APA 7 style. Your list of works cited does not count towards your page limit. If you need inspiration, visit the books and articles cited in the bibliography for this module; they contain many case studies you can draw on to inspire your work. Remember to cite your sources. You can find information about the conditions within an industry using reports, economic forecasts, news articles, interviews or academic articles. If you're having trouble locating information, reach out to the professor or to UMPI's library services. What to include in your submission 1-2 page report Works Cited

Essay Sample Content Preview:

University of Maine – Corporate Level Strategy Author’s Name The Institutional Affiliation Course Number and Name Instructor Name Assignment Due Date Introduction Corporate-level strategy is significant for businesses in accomplishing profit maximization and sustaining financial performance in the long run through competitive advantage (Garcia, 2023). The University of Maine President should strengthen the corporate-level strategy to improve the firm’s financial position to extend the business lifecycle performance. The President must evaluate the four focused strategies to strengthen corporate-level performance and sustain operations in the educational sector. Concentration Strategy First, the President could opt for a concentration strategy, emphasizing growth in a single industry through market penetration, product development, or market development. The concentration strategy focuses on increasing a firm’s market share in a single industry (Akerman, 2024). The President could use market penetration as a concentration to increase the market share. The strategy would require the President to increase promotional activities to push the servicescape by revising the segmentation, targeting, and positioning (STP). The President could use a persuasive message and increase the industry network to penetrate deeper into the academic sector with existing servicescape while attracting more admissions. Vertical Integration The President could improve corporate-level strategy through vertical integration. Vertical integration requires businesses to expand industry functions through forward/backward integration for competitive advantage (Bodescu, 2024). The President could use forward integration by introducing a sports event for university athletes capt...

Updated on October 7, 2024

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