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1 pages/≈275 words
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1
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:
BUS 440 Milestone 1
Essay Instructions:
Instructions
Milestone 1: The Five Forces
In this assignment you're going to put yourself in the shoes of a newly hired business analyst. Select an industry you're interested in; it could be one in which you currently work, or one you would like to work in. Imagine you've been hired by an entrepreneur interested in entering that industry with a new technology. Prepare a short report (1-2 pages) in which you:
Define the industry you're studying: what products or services are included? Where do you draw the line between that industry and others?
Select one of the five forces. Analyze that force for your chosen industry. Be sure to address each of the structural elements for that force.
Offer advice as to whether or how the entrepreneur should enter that industry
This assignment will provide you with practice in writing as a business analyst and will allow you to apply the frameworks you are learning in class to an industry you're interested in.
Guidelines
Your report should be 1-2 pages, and should be written in clear and professional language. You will need to cite the sources you use using APA 7 style. Your list of works cited does not count towards your page limit.
You can find information about the conditions within an industry using reports, economic forecasts, news articles, interviews or academic articles. If you're having trouble locating information, reach out to the professor or to UMPI's library services.
What to include in your submission
1-2 page report
Works Cited
Essay Sample Content Preview:
Title
Your name
Subject and Section
Professor’s name
Date
Streaming Services Industry
Global streaming services include all the services that deliver digital content, movies, TV shows, and music through the internet. Netflix, Amazon Prime Video, Disney+, Hulu, and Spotify are some of the leading players in the market. This industry is not a simple extension of the broadcasting and physical media rental/purchase industries; instead, it delivers content on a subscription or ad-supported basis on various devices.
Threats for New Entrants
First, the capital requirements are exorbitant for new entrants since they must invest immensely in technology platforms, content, and promotions to have a competitive edge against rivals (Levin, 2019; Isabelle et al., 2020).
Second, one of the most significant barriers is the lack of access to product distribution channels. New entrants in this industry need help with the problem of incompatible services with internet service providers and getting small devices suitable for smart TVs, smartphones, and tablets (Investopedia, n.d.). Current dominant players like Netflix, Amazon Prime Video, Hulu, and Disney already have these channels set up, which challenges the startup firm to get similar coverage (Sherman et al., 2019).
Third, brand loyalty and costs associated with customer switching are also prominent. Customers are generally more loyal to original applications of the content delivery platforms because of the exclusive material and unique user interface (Olsen, 2020).
Finally, large firms gain economie...
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