Avon Calls on Foreign Markets

    Avon Calls on Foreign Markets Student name: name of institution: Date: Question 1 What is market orientation? This is basically the different business approaches that a company uses to meet the hidden needs of its customers. As per the definition Avon has used some global operations which has helped them meet their customers` needs which are: the use of global products. This has boosted their market orientation in a way that the company is able to manufacture beauty products as per a certain country needs. For example when it comes the Brazil they manufacture moisturizers, sunscreen and insect repellant, when it comes to Asia they manufacture skin lightening creams and in Japan they manufacture technology driven skin products. This helps them meet the needs of their clients comfortably. The other marketing orientation that Avon uses is the aspect of global branding. This helps the company to inform consumers that their company is international thus increasing their credibility. It also helps the company to create global quality image while using uniform ingredients and packaging. This helps the company to cut on cost of manufacturing. In addition, the company uses local language to brand it products. This makes the consumer associate with the product thus ends up buying it. Avon also uses the aspect of global pricing and this is determined by the state in a certain country local market and strategic objectives. This affects the country in the way that the country with the higher price ships the same products from the country with the lower price this making the company to count loss. The company also uses the aspect of global promotion whereby they use brochures and catalog to make their product known. It also uses advertising as a way of promotion they accomplish this by the use of media and billboards. These helps them to sell newly launched products, accelerate sales in some of its fastest-growing markets, and recruit reps in places like China. Finally the company uses global distribution. The company does this to independent representatives who have taken orders from customers they have either communicated with or visited. This helps them to cut on cost of manufacturing excess goods which will not have an order. Question 2 To start with the beauty market in the U.S.A is very competitive thus they opted to go global in order to avoid taking sales from the competitors. The other thing is that Avon has decided to put more emphasis on the less competitive markets. This will help the company scope as much profits as possible. To add on this, Avon has always depended on direct selling by independent salespersons who sells t...