Article Strategic Assessment Marketing Assignment

Article Strategic Assessment
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Mergers and acquisitions play a substantial role in putting the involved companies in a better competitive position as compared to the situation whereby each of the companies is operation separately. Therefore, the merger between McGraw-Hill Education Inc. and Cengage Learning Holdings II Inc. is set to increase the market share of the two companies. Their business of selling books and other course materials is facing a great challenge from the increase in the availability of digital study materials. Most of the institutions no longer purchase the course materials but rather rely on what they have in their online libraries. Therefore, the merger will enable the companies to reduce the competition for study materials. The merger is expected to result in a company that will accumulate a revenue of up to $3.15billion annually (Lombardo, 2019).
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