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2 pages/≈550 words
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3
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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$ 8.64
Topic:
A (Functional) Shot a Day Keeps the Doctor Away
Essay Instructions:
The discussion is based on the eText Management Decision Case in Chapter 8,
So Good So You: A (Functional) Shot a Day Keeps the Doctor Away (page 240).
Discuss the questions at the end of the case (5) drawing from your learning on “product innovations” and the impact of the concept from the COVID Pandemic..
Your readings of Zorfas(2016), Hamilton (2017), and Simester (2017) are also relevant
UPDATE
please see the case questions:
Questions for Consideration
Most students of this textbook are demographically in the target market of So Good So You. Do you consider yourself to be in the psychographic target market?
Visit the website at sogoodsoyou.com and evaluate its relatability to health-conscious consumers.
Address SGSY’s attempt to connect with the target market. Is the company succeeding? What else could it do?
What are the company’s competitive advantages?
Discuss the change in products from cold-pressed juices to shots. how did listening to consumers impact the change?
Thank you
Essay Sample Content Preview:
A (Functional) Shot a Day Keeps the Doctor Away
Student Name
Institutional Affiliation
Date
A (Functional) Shot a Day Keeps the Doctor Away
I consider myself to be in the psychographic target market of So Good So You (SGSY). The business targets “Health Optimizers” which denotes the people with deep knowledge regarding health and are committed to purchasing products that support their wellness. The demographic is well-informed regarding the importance of consuming health products and prefers brands that align with their values. As a student, I give a high priority to my health, while at the same time remaining conscious of the environmental impact of my purchases. I identify myself with companies like SGSY whose manufacturing is powered 100% by renewable energy. Additionally, I remain informed about nutritional trends, where I continually study current trends regarding nutritional health, which makes me fit into SGSY’s psychographic target market.
SGSY is relatable to environmentally-conscious consumers since it outlines its commitment to sustainability. The brand indicates its commitment to delivering good to human bodies and doing good to the planet. The business is B Corp certified, meaning it is adhering to high standards of verified performance, transparency, and accountability. SGSY manufactures its products with 100% renewable sources of energy and all the bottles are made in the form of plastic which is 100% recyclable (So Good So You, 2024). The website is also relatable to health-conscious consumers since it offers comprehensive details regarding ...
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