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Pages:
2 pages/≈550 words
Sources:
3
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Emirates Airlines

Essay Instructions:
Here are two videos for Emirates Airlines, first class travel. The first one is paid advertisement by Jennifer Anniston. The other is Casey Neistat, a prominent vblogger on YouTube (was unpaid, but did get an upgrade to $21,000 Emirates first class). Jennifer Anniston: https://www(dot)youtube(dot)com/watch?v=GS8nqYf5NvQ Casey Neistat: https://dubaitravelblog(dot)com/emirates-first-class/ Generally speaking, what is appealing about vbloggers? What make a vblog go viral? Who is the target audience /target customer segments for $21,000 Emirates Airlines travel ticket for a 7+ hour flight? (Think global) Connect Anniston and Neistat videos to the target audience? Which one is a better fit? Or, does this matter? What are the nuances that make either one of the videos more successful? How does Emirates Airlines measure the “success” of its promotional efforts?
Essay Sample Content Preview:
Emirates Airlines Student Name Institutional Affiliation Course Code Instructor Date The age of information technology has continued bringing in new ideas and new practices that have reshaped various industries and platforms. One of these being the social media platform, which continues gaining a lot of traction in how it plays a crucial role for many businesses and ideas. With the advent of smartphones, more and more people continue signing up to various social media platforms for information and entertainment. In this era, social media platforms have great influence due to many followers. Influencers are now utilizing blogging and vlogging to reach out to the people, through the various social media platforms available. Much of the current generation is also quite techsavvy, making social media platforms their most important sites to visit. Influencers such as Jennifer Anniston and Casey Neistat act as role models to most teens due to their influence. Awin did a study in 2019 that found that 17% and 14% of all British 11- to 16-year-olds, respectively, wished to work as social media influencers or YouTubers (Haenlein et al., 2020). The research shows social media and socialites like Jennifer Anniston and Casey Neistat's great influence on teens and the business world. What is appealing about vbloggers is the fact that they talk about things that they enjoy, while at the same time make money out of the same if the...
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