Best Jingles of All Time

Best Jingles of All Time Student’s Name Institutional Affiliation Best Jingles of All Time McDonald’s “Ba-da-ba-ba-baaa … I’m lovin’ it,” are among the most famous and likeable jingle of all time. Although the success of this jingle is attributed in part to several ideas from music psychology and marketing, it is unbeatable on several levels. In terms of arousal and valence, the upbeat pace of the jingle and its cheerful, major-keyed melody are qualities that can be legitimized access points for arousal and mood influence. The simple, repetitive sing-songiness (“Ba-da-ba-ba-ba-baaa”) coupled with the clear, upward musical leap in the melody would help account for its high valence: it feels happy, inviting, and that makes listeners more open to the message. And the voices a...