Problem Solving Skills and How Brands use Social Media

Discussion Topic 1:
You use problem-solving skills every day, even when you don’t realize it. For example, maybe you need to be at work for an important meeting, but your child is sick. How do you make arrangements so you can still get to your meeting?Or, you have a child that needs help with an assignment that you aren’t very familiar with. How do you help the child with their homework? Or maybe your rent is due tomorrow, but you’re short $150. What do you do?

In paragraph 1, identify a problem that you have had to solve. Explain how you determined the best course of action for your situation. Explain why your decision was the best decision for you.
In paragraph 2, identify a problem where you did not make a good decision. Explain how you made your initial decision

Discussion Topic 2:
Consumers now spend as much time using their smartphones as they do watching TV, meaning marketers must meet customers where they are which is social media.

Burger King
KFC
Olive Garden
Chick-Fil-A

Pick one of these brands and identify two social media platforms that you think this business should be utilizing. Why should this business use the two platforms you chose? How do these selected platforms align with the current target market for that brand?

Using the same brand and social media sites you selected in bullet 1, pick one of the following strategies to reach your target market. How you will use this strategy with your business across the platforms you identified? Why have you chosen this marketing strategy for your sites? Why do you think it will be effective in turning your social media followers into customers?