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1 pages/≈275 words
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Subject:
Business & Marketing
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Coursework
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English (U.S.)
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Topic:
Unifying Company Culture
Coursework Instructions:
Overview
Imagine you work for one of the following global companies, which has recently merged with a fictitious smaller, domestic company:
British Petroleum.
Coca-Cola.
Ecolab.
Exxon Mobil.
Hilton.
Marriott.
McDonald's.
McKesson.
Modelo.
PepsiCo.
You may choose another company with approval from your instructor.
Note: You will use this same company in all of your assignments in this course.
Instructions
Create two company introductions and develop an 8–10 point checklist in which you:
Give a succinct overview of the global company.
Give a succinct overview of the fictitious domestic company your company has merged with.
Develop an 8-10 point checklist of steps you would take to unify company culture.
Explain your rationale for choosing each of the steps in your checklist.
Coursework Sample Content Preview:
Unifying Company Culture
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Unifying Company Culture
Coca-Cola Overview
Coca-Cola is a treasured name with over 500 brand names in over 200 countries. Coca-Cola has created and endorsed more than just the Coke drink. It has a nice assortment of sparking, energy, and still beverages. Beginning in 1886, The Coca-Cola Company has grown into and dominates the soft drink globe. The greatest cause of their success is undoubtedly the unleashed momentum of their wide reach through distribution, effective marketing strategies, and ongoing innovation that keeps them in touch with local cultures and consumers.
Sparkle Beverages Overview
Sparkle Beverages is an American enterprise situated in Portland, Oregon. It is renowned for its line of organic and locally made soft drinks. Launched in 2015, it successfully capitalized on the ever-growing health-conscious clientele demands. At Sparkle, we love sustainability and believe in bio-diversity, locally sourcing our ingredients and working with eco-friendly packaging. There is a growing generation of customers who are environmentally aware, and this is a perfect niche for us. It also employs a pledge and rewards model for helping projects move towards their funding goals.
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