Digital marketing channels

Discussion – Apple Inc’s iPhone 15 Your Name Subject and Section Professor’s Name April 24, 2024 My marketing plan details Apple Inc’s iPhone 15 and the smartphone giant's strategies. The leadership of Apple's marketing efforts, under the direction of Chief Marketing Officer Greg Joswiak, perfectly illustrates how digital channels for integrated marketing can positively influence the customer experience and increase brand loyalty. Competitor Analysis The Apple smartphone market's key opponent is Samsung. Samsung, like Apple, provides a diverse product lineup ranging from the ascending Galaxy series to smartphones, and the most representative of these is the Samsung Galaxy smartphones. To accomplish this goal, Samsung employs a blend of different digital marketing channels, mainly paid strategies on social media and search engine marketing, as well as on their own website (Asdi & Putra, 2020). Their popularizing activities on social media are perfect. They use an engaging mix of video reviews, user-generated content, and live events to emphasize the development not only of the technology but also the creativity of their phones. From this, a strong brand presence is preserved, and communication is deepened with this digitally literate audience....