Strategic Communication in Change Management

BUS499-Week 6 Discussion - Strategic Communication in Change Management Chapter 21-Are the best leaders like professors? SWS Stray Writing 30 points Half page Revisit the Learn section for this week to review Kotter's 8 Steps for Leading Change and the case study: The Importance of Strategic Communication During Change Management at Palm College of Hospitality and Event Management. In Kotter's model, the first step is "establishing a sense of urgency." -Discuss 2 examples of how a sense of urgency be created to overcome communication barriers within an organization. -How could you use this strategy as you develop the communication plan for your company? -In the case study Palm College of Hospitality and Event Management is undergoing a change in administrational leadership. The changes need to be communicated in such a way that it improves the workers' morale and provides faculty and staff with the information that they need to support the new vision of the college. -If you were a business consultant for Palm College, what recommendation(s) would you offer to the new dean regarding his email and future communication channels? -How can you apply the change management communication strategies discussed in the case study to your company's consulting plan?