Service Positioning vs Product Process

Service Positioning Vs. Product Process Student’s Name Professor’s Name Institutional Affiliations Course Name and Number Due Date Service Positioning Vs. Product Process Examine the role of Customer Relationship Management (CRM) in business and determine how CRM systems can play a critical role in managing value chains. Progressive companies consider CRM a fundamental strategy for facilitating their interactions with diverse clients. PetroviД‡ (2020) indicates that the approach exploits data analytics to assess and project tactics for optimizing customer care, boosting competitiveness by attracting new ones, and retaining the existing clientele base. CRM’s capacity to achieve these goals arises from its value chain impacts, including the provision of customized data that inform personalized experiences for returning customers. It also directs market targeting through campaigns and information packaging that continuously builds a firm’s public reputation. Thus, CRM is a transformative practice that contributes significantly to a compan...