Company Background

Kohl’s Company Background Student’s name Department: University Course: Course Code Instructor’s name Date Kohl’s Corporation is a large-scale American department store in Menomonee Falls, Wisconsin. The company has experienced tremendous growth, starting as a grocery store in the early part of the 1900s into the mega store chain that it is presently. Currently, Kohl’s has 1,100 plus stores in 49 states, providing employment opportunities to about 85 thousand people. Michelle Gass is the Chief Executive Officer, while Paul Gaffney is the Chief Technology Officer among its other internal managers (Kohl’s Corporation 2023). These leaders perform critical tasks determining the company’s strategic map and operational excellence. The company prides itself in serving a clientele of over 60 million people, courtesy of its strong brand portfolio. It has experienced tremendous growth sue to its strategic positioning in the market, as a discount retailer on one hand, and as a departmental store on the other. The company has ensured that it can provide goods at lower prices compared to the traditional departmental stores due to its reduced overhead. To this end, it has managed to mostly serve middle-income families. The company has done proper customer segmentation, identifying the need to have a differentiated approach to its business as the best way to fully satisfy ...