Restaurant Field Report: El Gato Coffeehouse

Field Report Operating a restaurant takes into consideration a lot of factors that are often assumed or ignored by potential proprietors. Among the factors that one should take into account is the aspect of psychological selling employed by most restaurants that have cut a niche for themselves in the highly competitive business. Contrary to the common belief, high standards in service delivery and offering a variant of delicious dishes will not do the magic in ensuring a consistent turnover in tables, and longevity of clients’ stay in a restaurant. It is, however, the psychological effect of the restaurant’s design that leaves a lasting effect on the customers and determines their retention by the business. Consequently, a restaurant’s application of the key psychological factors that touch on positive human’s perception of its environment ensures expansive seat inventory and profit returns. A visit to one, El Gato Coffeehouse gives a detailed report on the effects of the psychological design of a restaurant. On Wednesday last week, I walked into the El Gato coffeehouse at around four thirty in the evening to find the small restaurant having only space for one left. The coffeehouse holds a maximum of 18 customers at the full house, and at the time of entry, 17 patrons were enjoying the services of the restaurant. El Gato does not allow children under the age of five into the coffeehouse and offers efficient services with little or no delays owing to the sufficient number of em...