Consumer Decisions

Consumer Decisions Student’s Name Institution Course # and Name Instructor’s Name Submission Date Consumer Decisions A brand I purchase regularly is Red Bull energy drink, which I purchase weekly from various retail locations. I first encountered the product through a TV commercial, and I was hooked after that. What I appreciate most about the product is its ability to rejuvenate and replenish after a busy day. The logo and the bright colors distinguish it from other products, thus making it aesthetically appealing. The taste has a perfect blend of sweet and savory, making it an indispensable drink. Once I crack a can open, my energy and vitality are restored, which sets me up for success. The fact that it is easily accessible in various retail stores makes it an even more lovable brand. Red Bull is lightweight; hence, I c...