Essay Available:
page:
1 pages/≈275 words
Sources:
2
Style:
Other
Subject:
Accounting, Finance, SPSS
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 6.32
Topic:
Night Club Price Analysis in Statistical Package for the Social Sciences (SPSS)
Coursework Instructions:
-
Caucasian individuals go more frequently to the nightclub by 176 than another ethnic group—Hispania's followed by a frequency of 47, then African Americans by a frequency of 12. Pacific Islanders go less frequently of 2 than any other ethnic group. Asians, Native Americans, and other ethnic groups have a close frequency of 4, 4, and 5Part 1 – Descriptives - 50 points Create descriptive statistics for all demographic variables. Report means or frequencies depending on the type of variable and include graphs when applicable
Gender
Age
Ethnicity
Income
employment status
education
Compute new variables:
Perceived_Fairness - Average of Fair 1, 2 and 3
Word_of_mouth - Average of WOM 1, 2 and 3
Return_Intention - Average of RI 1, 2 and 3
Familiarity - Average of FAM 1 and 2
Create descriptive statistics for newly computed variables and report means and standard deviations.
Conduct Principal component analysis with Oblimin rotation on 9 variables (Fair1, Fair2, Fair3, WOM1, WOM2, WOM3, RI1, RI2, RI3)
Use absolute value bellow 0.4
Recognize and name extracted factors.
Save Factor sores as variables using Regression
Calculate Cronbach’s alpha for each new factor
Report results
Use appropriate tests to test out following hypotheses:
H1: The average age is higher than 25 years.
H2: Frequent customers have higher word-of-mouth (use variable that you calculated for part 1) than first time customers.
H3: Familiarity with the type of pricing strategy (FAM1) has a median lower than 4 on a scale from 1-7
H4: Familiarity with the type of pricing strategy (FAM1) has a higher median for frequent customers compared to first-time customer.
H5: Female customers are more likely to be first-time customers compared to male customers that are more likely to be frequent customers
Use 7-step approach and report results for each hypothesis Part 2 - Factor analysis - 50 points Part 3 – Hypothesis testing 1- 50 points Part 4 – Hypothesis testing 2 – Analysis of Variance - 50 points
Conduct 5x2 full-factorial ANOVA
Test following hypotheses:
H6: First time customers have higher overall perceived price fairness compared to frequent customers.
H7: Customer type (Frequent customer vs. First time customer) moderates the relationship between type of pricing strategy and perceived price fairness (calculated in part1).
Use 7-step approach and report results for each hypothesis.
Conduct 5x2 full-factorial MANCOVA
Test following hypothesis:
H7: Customer type (Frequent customer vs. First time customer) moderates the relationship between type of pricing strategy and combination of variables (perceived price fairness, Word-of-mouth and return intention – all calculated in part 1) when controlling for familiarity (calculated in part1)
Use 7-step approach and report results.
Conduct regression analysis
Build a model that would include following predictors of word-of-mouth
Age
Gender
Familiarity
Customer type
Perceived fairness
Propose hypotheses for each potential relationship between independent and dependent variables
Use 7-step approach and report results.
Conduct k-means clustering analysis with 2 clusters
Use following clustering variables
Perceived_Fairness - Average of Fair 1, 2 and 3
Word_of_mouth - Average of WOM 1, 2 and 3
Return_Intention - Average of RI 1, 2 and 3
Familiarity - Average of FAM 1 and 2
Run the analysis even if assumptions have not been met
Use 7-step approach and report results
Interpret clustering solution
Name clusters
Report differences in means between clusters
Report demographic differences between clusters
Part 5 – Hypothesis testing 3 – Regression - 50 pointsPart 6 – Clustering - 50 points
Coursework Sample Content Preview:
Night Club Price Analysis in SPSS
Student’s Name
Professor’s Name
Course Code
Institutional Affiliation
Date
Night Club Price Analysis in SPSS
Part One
Gender
Females lead as frequent goers to the nightclub than males. They show a frequency of 134 while males had 116.
Gender
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Male
116
46.4
46.4
46.4
Female
134
53.6
53.6
100.0
Total
250
100.0
100.0
Ethnicity
Caucasian individuals go more frequently to the nightclub by 176 than another ethnic group—Hispania's followed by a frequency of 47, then African Americans by a frequency of 12. Pacific Islanders go less frequently of 2 than any other ethnic group. Asians, Native Americans, and other ethnic groups have a close frequency of 4, 4, and 5.
Ethnicity
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Caucasian
176
70.4
70.4
70.4
native American
4
1.6
1.6
72.0
Hispanic
47
18.8
18.8
90.8
African American
12
4.8
4.8
95.6
Asian
4
1.6
1.6
97.2
pacific islander
2
.8
.8
98.0
other
5
2.0
2.0
100.0
Total
250
100.0
100.0
Employment status
The result shows that Students are leading as the nightclub goers in the group by 112. They are closely followed by Full time employed individuals by a frequency of 90. Unemployed people go less frequently to the nightclub, as evident in the results. They were found to have a frequency of 9, which is very low. Part-time employees and retired individuals have a relative frequency of 23 and 16.
Employment status
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Unemployed
9
3.6
3.6
3.6
Student
112
44.8
44.8
48.4
Part-time employed
23
9.2
9.2
57.6
Full time employed
90
36.0
36.0
93.6
Retired
16
6.4
6.4
100.0
Total
250
100.0
100.0
Education
The results show that some college individuals went to nightclubs more than the others, by a frequency of 158. Some graduate school individuals were the tiniest goers with a frequency of 3, followed closely by Doctoral degree individuals and some high school individuals, both having a frequency of 4.
Education
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Some high school
4
1.6
1.6
1.6
High school diploma
31
12.4
12.4
14.0
Some college
158
63.2
63.2
77.2
Bachelor’s degree
41
16.4
16.4
93.6
Some graduate school
3
1.2
1.2
94.8
Master’s degree
9
3.6
3.6
98.4
Doctoral degree
4
1.6
1.6
100.0
Total
250
100.0
100.0
Income
The results show that those individuals earning income under $20 go to nightclubs more frequently than others. They lead by a frequency of 81. They are closely followed by those who make between $20 and $49.99 by a frequency of 71. Those who earn an income between$80 and $79.99 have the lowest frequency of 23. They are followed closely by those who earn between $50 and $79.99, having a frequency of 26. Those who make $100 and above had a frequency of 49.
Income
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
under $20.000
81
32.4
32.4
32.4
$20.000 - $49.999
71
28.4
28.4
60.8
$50.000 - $79.999
26
10.4
10.4
71.2
$80.000 - $99.999
23
9.2
9.2
80.4
$100.000 or over
49
19.6
19.6
100.0
Total
250
100.0
100.0
Age
The research shows that 21 year-olds are the leading group that goes to the nightclub. And they lead by a frequency of 49 and are followed by 22 year-olds with a frequency of 24. The data shows that as age increases, the frequency to go to the nightclub reduces.
Mean and standard deviation
The number of people examined was 250. They were asked different questions regarding the nightclub, and the following means and standard deviations were attained. The means of all the questions were between 4.41 and 4.83, and the standard deviation was between 1.462 and 1.663.
Descriptive Statistics
N
Mean
Std. Deviation
How fair is this nightclub's new pricing policy?
250
4.75
1.663
How ethical is this nightclub's new pricing policy?
250
4.76
1.632
How acceptable is this nightclub's new pricing policy?
250
4.83
1.574
I would spread positive word-of-mouth about this nightclub.
250
4.54
1.478
I would recommend this nightclub to my friends.
250
4.66
1.462
If my friends want to go to a nightclub, I would tell them to visit this one.
250
4.59
1.535
In the future, I intend to revisit this nightclub.
250
4.78
1.599
If I plan to visit a nightclub, I would most likely go to this one.
250
4.41
1.508
I would revisit this venue in the future.
250
4.74
1.571
Valid N (listwise)
250
Part 2
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
.905
Bartlett's Test of Sphericity
Approx. Chi-Square
2618.419
df
36
Sig.
.000
It has a significant level of 0.000 lower than 0.05, which means our data is statistically significant.
Component Matrix
Component
1
2
In the future, I intend to revisit this nightclub.
.902
-.196
I would recommend this nightclub to my friends.
.898
-.203
If my friends want to go to a nightclub, I would tell them to visit this one.
.897
-.246
I would revisit this venue in the future.
.894
-.197
I would ...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
👀 Other Visitors are Viewing These APA Essay Samples:
-
Macroeconomic Discussion
2 pages/≈550 words | 4 Sources | Other | Accounting, Finance, SPSS | Coursework |
-
Determining Net Present Value and Weighted Average Cost of Capital
4 pages/≈1100 words | No Sources | Other | Accounting, Finance, SPSS | Coursework |
-
Executive Report of Corey's Coffee Shop Sales
3 pages/≈825 words | 1 Source | Other | Accounting, Finance, SPSS | Coursework |