Models of Capitalism Represented in the Case of Unilever and Kraft Heinz Co.

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Capitalism in The Case of Unilever and Kraft Heinz Co.
The two models of capitalism, as represented in the case, relate to management and the mission that drives the companies. Unilever represents a capitalism spectrum that exists on the other end – it demonstrates the corporation’s opinion as some force representing goodness in the society. The company’s mission is to make sustainable living commonplace, which is a set long-term goal aimed at doubling the size of the organization, thus minimizing environmental footprints that might exist and maximizing the company’s positive social impact. Unilever is a meritocracy as well, though in a more easy-going manner. Values like integrity, partnership, and impact are highlighted. The high performers do not earn much, but they enjoy a more relaxed and accommodating place of work (William and Migdal).
Management at Kraft Heinz is done with ruthless efficiency, and the corporate ethos is meritocratic: whereby people are held responsible for everything they do. The company’s high performers get rewarded handsomely with bonuses and share plans, working for longer hours is expected, and non-performers are let go. It is like the company has removed the performance culture of an investment bank from the world of consumer goods that move faster. It seems like the company is content with holding assets longer and makes investments accordingly. However, the company’s goal is to build its profit margin: this is to say, it is aimed at creating wealth for equity owners (William and Migdal).
The effectiveness model that is of primary importance to each company is stakeholder satisfaction. This means that they care about different stakeholders’ demands, including employees, customers, the government/regulatory agencies, and shareholders. Today’s firms can take both forms of capitalism based on whether the country where the firm is operating is either a capitalist country or a socialist count...