Giving an Advice to a Brand Marketer

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Reading Reflection
Question 1
My advice for a brand marketer to tell compelling stories about their brands to efficiently make sales includes humor, romance, sex, or even irony. Effective narratives include compelling characters, a conflict and plot that feel fresh yet familiar, and a clear message that comes across as transparent and authentic and not manipulative. The four elements of effective storytelling are also essential tools. Effective storytelling has to deliver some meaning to the audience. The stories also have to resonate with the consumer's experiences and be authentic. When the brand marketers tell their brand story, they should ensure their original stories that customers hear. That means being clear, truthful, transparent, and not using stories from competitors, implying letting their character shine through. It implies being reliable, too. It is essential to develop authenticity. When a person produces a lot of stories, they should ensure consistency to recognize and trust the stories' quality. Traditional storytelling structures have proved to be effective in telling stories about a particular brand. The structures for this case include the message, characters, conflicts, and plot. In the case of the message: the brand marketers need to know that even when the stories are fun, informative, or inspiring, people need to interact with them. Not just to spark interest, but to draw them into the story is critical for the brand promoters. There should be moral truths in the novels, some definitions that can inspire thought and action. The stories should concentrate on how they enrich consumers' lives, thereby giving customers an incentive to listen or spend time in the stories. Brand promoters must remember that if anyone in their story has no location, there is no need for them to listen to it.
In the characters' case, brand marketers should ensure that they are identifiable and relatable to the audience. The identifiable character would ensure the stories are not easily forgotten. The people close to the consumers grab the attention of the consumers and elicit empathy or emotion. Celebrities are a common reference for many consumers. Hence, many brands use them to increase identification and affiliation. Conflict is also essential in the effective storytelling process for brand marketers. Conflicts arise from external conditions, an internal environment that threatens the hero's existence, hence sparking emotion in consumers. The plot is another form of effective brand marketing storytelling. Plot express dynamism and progress. Existing opening, for example, draws in the attention and creates a scene. It is then followed by a tension that enables the capturing of the consumer's concentration. For brand marketers, coming up with a compelling promise when introducing a scene also helps capture the attention of consumers. Moreover, entertaining plots are essential in maintain consumers' interests. Brand marketers should be able to design plots that spark the audience's imaginations.
Question 2
As a consumer, I have experienced what the article talks about on several occasions. Last year I had to buy a stereo online as one of the sales representatives presented a compelling story. I have been having a fear of online ...