Lighting in Black Market Toronto: Business & Marketing Coursework

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Lighting in Black Market Toronto
The Back Market Toronto has a lighting system that showcases the merchandise, hence creating the best shopping experience in the retail space. The store has a good presentation design of the retail merchandise, and lighting is inside playing an important role to provide visibility of the products in the store. The store has bright lighting which sets good moods for a successful shopping experience; it creates visual enhancement that guides the customer’s journey throughout the retail store.
The ambient lighting near the door of the store is so clear that it attracts people to the store, even the passersby, and creates a very comfortable environment where shoppers feel safe, secure, and welcoming. The task lighting at the changing rooms provides light that customers require so they can accurately assess the fit and look at the items they are trying on with the intention of buying. The task lighting at the till also provides the cashier with more light in order to see the bill very clearly and serve the customers effectively.
The blue accent lighting installed at the right corner of the store illuminates the nightdresses providing a matching mood to customers with intention of buying clothes for sleeping. The light is very visible and easily attracts customers to the right corner where they are likely to buy some dead stock. The white lighting at the center interior of the store plays an important role in showcasing the store merchandise as well as setting the customers' mood. Bright lighting encourages shoppers to make quick decisions to purchase the products.
Recommendations to Retain Customers...