Heart and Stroke Proclaims a Big Change

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Heart and Stroke Proclaims a Big Change
* What Was the Impetus for A New Brand Identity in This New Marketing Plan?
There are several reasons why a professional services company could consider rebranding. Most of them are deeply rooted in the need for the business to reposition itself in the market. It may be as easy as the merger of two companies or as complicated as a substantial change in target customers or market strategy. But whatever the rationale, an organization ultimately faces the problem of how to rebrand in a way that yields the desired market outcome (Salter, p.339). The core reason for the change in the heart and stroke was to find a process that allows more consistency across its major fundraising programs like Jump Rope for Heart.
* Changes That Were Made to Stakeholder Engagement Online
The organization worked together with other partners like Huge in Toronto to make changes to its website to achieve a cleaner approach. The creation of groups that the users can quickly identify with, like the donors, health seekers, and volunteers' groups. When recovering from heart disease or stroke, normalcy is desired. To reflect on this, Poolhouse went through social media, collecting short videos on insignificant essential moments that wouldn't need to be missed. These are essential for the users and put into the organization's social channels and getting some...