Advertisement Oral Report: Positive Messages

Ad Review Name: Institution: Course: Date: Ad Review 1 Introduce yourself and identify the ad or product you selected As members of group X, we would like to introduce the ad ‘#LoveOverBias’, which presents a rather powerful message for the audience. This is an advert that redefines the way that women are displayed on most of the adverts. The advert that is a minute and a half long, shows images of mothers supporting their kids with their dreams and even through tough circumstances. What is interesting is the fact that there is also the element of a mixed approach to the view of women in the society. This is to mean that aspects such as color, disability, sexual orientation and even religion are emphasized in the advert. These are elements are shown to the world through the eyes of mothers in the society (P&G (Procter & Gamble), 2018). The kind of life that they lead relative to the various qualities, aspirations and believes that they hold for themselves and even their children. The advert, which was made by Wieden and Kennedy is tied to the 2018 Winter Olympics for P&G Company. 2. /watch?v=JSWyrR4gXkw 3. Identify the “target audience” (#2 on assignment handout) This is an advert that is targeted at the wider society. This can be derived from the tagline which directs the audience to see the world in the eyes of the mothers. From the advert, it is clear that the women from all walks of life are represented. The context being the fact that mothers are the foundation of the love for children (P&G (Procter & Gamble), 2018). They form the bulk of the experiences and the support system that children experience in their lives. In the advert, there are children of different races, gender and even capability. Their mothers are there for them supporting their goals and aspirations regardless of what the world around them looks like or suggests. The mothers show love for their children through supporting their decisions to follow their dreams, regardless of how hard it gets or the stereotypes that are present in the society (P&G (Procter & Gamble), 2018). 4. What is the “subtext” of the message? What messages are below the surface? Discuss anymessages or appeals that are unstated. (#4 on assignment handout) The subtext in the advert is closely associated to the view that of society of mothers. Largely, mothers tend to be underappreciated regardless of the efforts that they put in; they support their children's dreams even when it means putting theirs on hold. They are ready to go the extra mile to make sure that their children feel loved and they have the courage and the support to make it in life (P&G (Procter & Gamble), 2018). This is a powerful message, especially when one considers looking at the world from the mother’s eyes. It becomes apparent that, mothers are...