Ash Grove Cement

Assignment: Industry Analysis with Porter’s Five Forces Objective To deepen your understanding of the external environment by applying Porter’s Five Forces framework. You will analyze a company’s industry using concepts from the assigned readings (Porter, Casadesus-Masanell, Pangarkar & Prabhudesai), class lecture, and at least one outside credible source. Instructions Choose a Company Select a publicly traded company (not one discussed in class or ones listed on the syllabus). Clearly identify the company and its industry. Apply Porter’s Five Forces Analyze the company’s industry using each of the Five Forces: Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitutes Industry Rivalry For each force, provide 1–2 solid paragraphs supported by the articles, lecture concepts, and outside research. Identify Key Takeaways Which force poses the greatest threat to the company in your opinion? Why? Which force offers the greatest opportunity in your opinion? Why? Make sure to justify your opinions and discuss what you in your opinion as a top manager would seek to do about these threats and opportunities if you worked for the company. Deliverable A 1-2-page paper (double-spaced, APA format, 7th ediiton). Include references to the assigned readings, lecture, and at least one outside source. Worksheet: Porter’s Five Forces Industry Analysis (You may use this as a template if you like) Step 1: Company & Industry Company: ____________________________ Industry: _____________________________ Step 2: Porter’s Five Forces (Write 3–4 bullet points for each, then expand in your paper.) 1.Threat of New Entrants: 2.Bargaining Power of Suppliers: 3.Bargaining Power of Buyers: 4.Threat of Substitutes: 5.Industry Rivalry: Step 3: Key Takeaways Greatest Threat to the company: ________________________ Greatest Opportunity for the company: ___________________ What would you as a top level executive to deal with these issues:__________________ Grading Rubric (20 points total) Criteria Points Description Company & Industry Selection 2 pts Clearly identifies a valid publicly traded company and its industry. Threat of New Entrants 3 pts Provides a clear, well-supported analysis using readings/lecture/outside source. Bargaining Power of Suppliers 3 pts Provides a clear, well-supported analysis using readings/lecture/outside source. Bargaining Power of Buyers 3 pts Provides a clear, well-supported analysis using readings/lecture/outside source. Threat of Substitutes 3 pts Provides a clear, well-supported analysis using readings/lecture/outside source. Industry Rivalry 3 pts Provides a clear, well-supported analysis using readings/lecture/outside source. Key Takeaways (Threat & Opportunity) 2 pts Correctly identifies and justifies the greatest threat and greatest opportunity and provides justification and rationale Writing Quality & APA Style 1 pt Paper is clear, organized, 2 pages, free of major errors, and uses APA citations. Total: 20 points