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Answer one of the following questions about Public Relations and Propaganda. Institution Public Relations is Propaganda

Coursework Instructions:

The module is assessed based on a 2,000 word coursework essay.



Answer one of the following questions:



1. Is "ethical public relations” possible, and how might “ethical public relations” work (or not work) in the current media landscape of a country or countries of your own choosing?

2. Describe some of the specific strategies PR practitioners and/or propagandists might use to conceal their influence. In your answer, critically evaluate at least one of the models for understanding the work of public relations and/or propaganda discussed in the module.

3. Discuss how social media presents public relations and/or propaganda with new opportunities and/or new challenges. The answer must refer to at least one specific case.

4. “Public relations is propaganda.” Discuss this statement. Include definitions of the two practices in your answer, and show attention to the historical developments of the two practices.

Coursework Sample Content Preview:

Assignment 
Name 
Institution  
Public Relations is Propaganda
Introduction
Public relations and propaganda are two very similar things with a thin line standing between them. Propaganda involves a deliberate move to influence other people and organizations to think as well as behave in a way that the source wants them to. Public relations, on the other hand, are a branch of propaganda whose aim is establishing or restoring good relations between the public and a given organization. The two are, therefore, similar in that both of them aim to shape and influence the opinion of the public. They both use mass media to pass the message as well as having a specific audience that the message is directed to (Jowett et al., 2018). The main difference between public relations and propaganda is in the message that is sent out to the audience. Public relations use truth in the dissemination of their message. Facts are used to drive emotions and let the public know about a certain aspect of an organization to develop a positive attitude. Propaganda, on the contrary, use biased malice language and misinformed to try and influence the audience against another subject’s stand politically or in any other way. Propaganda aims at dividing the subjects into those who support and those who are against an ideology. But what exactly is the historical development of propaganda and public relation? 
Propaganda has mainly been a governmental and military tool. Governments use propaganda to shape certain agendas in their citizens. The same way the military uses propaganda in most of its operations including recruitment exercises. An example where propaganda was employed is during the American Revolution. The revolution was publicized in different ways throughout the south of America. A pamphlet, common sense (1776) was printed by Thomas Paine about slaves in the US. He sold almost a million copies of it in a country whose population was around three million. This led to President Lincoln freeing slaves. The emancipation proclamation forced Lincoln to release the slave by making him have inner thoughts like his obligation to respect the law. The proclamation played a major role in the military as it helped the blacks to be recruited into the military as well as help drive away from the British from America (Page, 2016). 
World War I
The peak of the use of propaganda was seen during the First World War. Propaganda agencies were formed by the major participants of the war aiming at censoring and regulating the flow of information, assist in recruiting soldiers as well as help validate the need for the war. James Montgomery Flagg recruitment poster, Uncle Sam Wants You was the most successful propaganda tool in recruiting American militia in the First World War. The committee on public information, a committee that was formed by President Woodrow Wilson, propagated Uncle Sam Wants You with George Creel, a journalist, as the head. 75000 men were mandated to visit every public place including schools, and churches among others to collect the latest information about the war battle-front and ask the patriotic citizens to support the war.  The war led to the emergence of different perspectives that people perceived propaganda and those perspectives have remained to date. Most Americans chose to believe that propaganda was synonymous with the lies that the government tells. This notion has been carried on till today (Jowett et al, 2018). 
Public relations emerged in the year 1920 although the word was first used in the year 1807, in a letter that Thomas Jefferson wrote to congress. Public relations counsel was introduced by Edward Bernays on crystallizing Public Opinions.
New Ideal America
The New Deal America established propaganda as well as public relations within the American community. The government of President Franklin Roosevelt radio addresses and press conferences to enforce its rule to the people. A good example is in the year 1940-41 when President Roosevelt was promoting the Lend-Lease Act and Agreements. In 1940, he held a press conference to justify his action of giving out war materials to those who were fighting the Nazi German war saying “Suppose my neighbor's house is on fire and I have a length of garden hose …” Hardly two weeks later he employed a bigger analogy of propaganda and public relations in selling his policy. He said America had to be on the frontline in promoting democracy (Page 2016). 
Pare Lorentz was a specialist in producing documentary films. He produced them for the New Deal America concerning social issues. He produced two documentaries, flooding in Mississippi Valley and the Dust Bowl, that were showing the occurrence of natural disasters as a result of the human era or intentions for that matter. He claimed that the disasters happened because of careless people who did not check their actions. This portrayed the New Deal as very careful and capable o even stopping disasters before they strike through unique state policies. President Roosevelt’s address on those who had lived in the rural areas and lacked basic needs like food, clothing, and shelter was captured and stored in photographs by Farm Security Administration (FSA). The message that the photographs conveyed about those living in poverty justified the relief program his administration administered as well as show the role of images in public relations.
Second World War
The Second World War also marked another period when the military fully employed p...
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