Organizational Transformation. Communications & Media Coursework

Organizational Transformation
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Organizational Transformation (Memo)Date: 08/06/2020To: Chief Executive OfficerFrom: Chief Information OfficerSubject: Digital Transformation and Information Technology at AmazonWe are pleased to inform you that our organization, Amazon, has witnessed tremendous growth in businesses across the globe. Our success is significantly attributable to aggressive efforts in strengthening our information systems through digital transformation. We have been able to build a virtual shopping center where clients around the globe can access and buy any book they desire. It is not only book lovers that we serve, but also we have created a platform through which the needs of sellers, buyers, enterprises, and content creators, are met. Our information technology systems provide trustable, real time, reliable and seamless interaction.At Amazon, digital transformation is the heartbeat of our business. Our digital journey started in 1995, when we developed the first Amazon web site, with a catalog of nearly one million books (Kimble & Bourdon, 2013). Information technology plays a crucial role in nurturing and sustaining organizational competitive advantage (Kimble & Bourdon, 2013). Amazon's competitive edge in the market is traceable primarily to our digital up-scaling. The breakthrough can only be actualized when we pioneer outstanding innovations that disrupt the mechanisms of existing markets, and this will enable us to create a unique set of rules that we can follow. This information technology innovation has had far-reaching shifts in the way we do business. The impact of Amazon in international business is quite palpable. Amazon groundbreaking revenue for the quarter ending March stood at $75.452B, representing a 26.39% increase year-over-year (Macrotrends, 2020). The income reflects the magnitude of our success in global business. Our highly customized service and product diversity, being supported by incredible digitized platforms, have been our critical driving forces behind our enviable success.Just like any firm that undertakes e-commerce, Amazon is committed to core competence through the creation of information technology systems that collate customers’ personal information and capture consumer trends. At Amazon, our digital systems are tailored to facilitate the crucial acquisition of market information. The Amazon information systems are well crafted to reflect initiation by user till payment and delivery are made. Our overall strategic goals are aligned with the strategic digitization process, as espoused in our information technology systems. At Amazon, the website systems are distinct and separate from order information systems. Our digital platform is quite vibrant because it streamlines simultaneously handling of activities and ensures delivery of a diversified range of services. Our enterprise resource planning (ERP) system is capable of incorporating data from external and internal sources, and this is applied in the management of key functions at Amazon. Our Customer Relationship Management (CRM), as engraved in our information technology syste...