American High Website

First of all, thank you for letting me know about the reading assignment this week. Yes, as some of you noticed, this week's reading is SCP2 that was assigned during week 2. I would like to have you write a reflection paper on the same chapter you read at the begining of the semseter. Please think about what you have learned and gone through until now and reflect the chapter based on what you have learned new. Please do not submit the same one and focuse on any new persectives and knowledge that you have aquired.

What I wrote originally:

Rokeach states that core beliefs and values are typically well established and relatively stable. They are difficult to change because they are fundamental to the individual and their beliefs. My interpretation is that you can't change a person's belief but as a PR practitioner you can always offer a different perspective. When you go to promote a product, you want to cater to that product's target audience because that target audience believes in the value of the product. After working with American High, I can say that I have a better frame of reference in order to put together this campaign with my group this semester. After doing research, I have a better idea on what people's perceptions and attitudes are towards the types of movies American High creates and their company overall.

Just need to add more about what learned about the client in regards to the chapter client website: Americanhigh.com I also uploaded previous assignments as well