Work Breakdown Structure for the Marketing-Related Deliverables

Project Schedule and Cost/Patient Image Wand Software
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Increasing access to digital health solutions augments how people manage their well-being and health outcomes, including how hospitals deliver their services. The success of a project significantly depends on extensive and effective budgeting, planning, and resource management. Such factors in marketing campaigns are fundamental since organizations are working towards developing impactful approaches in promoting their services or products. A project manager facilitates a seamless marketing campaign, ensures adherence to budgetary limitations, and drives the organization to achieve excellent marketing goals. This essay will critically discuss the project's budget development, the work breakdown structure (WBS), and significant milestones for the marketing campaign. The role of the project manager is to create an extensive budget that involves different cost components like personnel, external services, contingency reserves, and materials. Developing a well-structured WBS is crucial in identifying and sequencing activities, allocating resources, and considering dependencies.
Budget Cost Components for Marketing-Related Deliverables
Advertising Deliverable
The different marketing-related deliverables of this project depict varying cost components, including advertising costs, consumer newsletter costs, and trade show costs, which are critical for the project's success. Advertising is integral to the organization promoting the upgraded product and services to the target market. The advertising budget should encompass ad production costs, which imply the expenses regarding advertisement creation, like video production, graphic design, photography, and copywriting. The advertising budget should also entail media placement fees which cover all the expenses related to broadcasting or publishing the advertisements using such different channels as radio, print publications, television, and online platforms. Also, the advertisement budget should involve Ad campaign analytics and monitoring costs to facilitate the tracking of the advertising efforts' effectiveness. Such expenses include software subscriptions, reporting mechanisms, and data analysis services. The choice of marketing and advertising design is fundamental in determining marketing campaign turnaround times (Kalaignanam et al., 2020).
There are different tracking methods that the project manager can use to track advertising costs, like regular expense reviews, cost-tracking software, and buying orders and invoices. The project manager should use accounting tools or specialized project management software to document and monitor various advertising expenses. Such software solutions offer real-time monitoring and abilities to report costs. In addition, project managers should create buy orders for every project's advertising services and demand invoices from marketing partners to ensure appropriate documentation and enhance accuracy in tracking the incurred expenses. The project manager should systematically review the advertising costs to ensure the actual expenses align with the budgeted funds. This review will help in pointing out discrepancies and enhance adjustments when needed. To improve tracking, the project manager can standardize the services through modularity, service platforms, and mass customization to enhance the service structure and design (Shamsuzzoha et al., 2023).
Customer Newsletter Deliverable
A consumer newsletter is a considerable tool for sustaining consumer engagement and promoting the organization's products and services. The consumer newsletter budget should include content development costs, subscriber management tools costs, and design and distribution expenses. Content development costs entail fees for creating informative and engaging content for the consumer newsletter, like content management systems, copywriting, and graphic design. The project manager should set aside funds to design excellent newsletters and cater to distribution platforms like mailing services. Moreover, the consumer newsletter costs should encompass software or service costs critical for managing subscriber lists, monitoring engagement, and assessing the effects of the newsletter campaigns. Potential tracking methods for consumer newsletter costs include expense-tracking spreadsheets, systematic expense analysis, and subscription management platforms. A project manager should develop a spreadsheet to document and monitor content design, development, and dispensation expenses and update it frequently with the actual expenses. A subscription management platform may provide inbuilt tracking features to track costs accruing from newsletter dispensation and subscriber management. It is essential to understand customers as that ensures the newsletters have targeted offers and thus effectively track costs (Azimovna & Shokhrukhovich, 2022). Furthermore, systematic expense analysis will align the consumer newsletter costs with the overall budget and help point out cost-saving or budget adjustment opportunities.
Trade Shows Deliverable
Trade shows offer a marketing campaign opportunity to display products and services to target consumers. The trade show's budget should include travel and accommodation costs, promotional materials giveaways, booth renting, and setup expenses. The budget should have funds to rent and set up an attractive space, encompassing costs such as travel, meals, and accommodation during the trade show expedition. The project manager should also allocate funds to design and produce such promotional materials as flyers, brochures, flyers, and branded merchandise for distribution during the show. Various application methods for tracking trade show costs include budget worksheets, systematic cost analysis, and expense reimbursement processes. A project manager should develop a comprehensive worksheet for the trade shows, including all the above cost components, and update it regularly. Also, they should establish a standard procedure for project team members to request expense reimbursements, evaluate, and approve such requests to monitor expenses effectively. A project manager should contrast actual trade show costs with the general budget to pinpoint any expense overruns and facilitate modifications to maintain the budget (Khatib et al., 2021).
WBS for the Marketing-Related Deliverables
Advertising Deliverable
Various activities should be effectively completed for the advertising deliverable, like market study and target customer data analysis. The marketing manager should formulate practical advertising approaches and objectives and develop marketing designs and concepts. Also, they should evaluate and approve proposed advertising materials, ensure media placements and sign contracts, monitor and evaluate the marketing campaign's performance, analyze data, and adjust advertising approaches when necessary. The activities should follow the above order for the effectiveness of the project's advertising efforts. Regarding dependencies, the market study and target customer data analysis should be completed before advertising strategies and objectives are formulated. The advertising approaches, and objectives should be finalized before developing advertisement designs and concepts. The approval of the proposed advertising materials should be done before ensuring media placements and signing contracts. Substantially, monitoring and evaluating the advertising campaign's performance depends on the success of securing media placements and dependence on agile marketing (Kalaignanam et al., 2020).
The duration taken on each of the activities mentioned above depends on factors such as the time needed for creative development, the extent to which the market study proves sophisticated, the process of approval, and the timeline to negotiate with media partners. For the success of the overall marketing campaign, it is vital to consider allocating adequate time to analyze the data and modify the advertising strategies depending on the marketing campaign's performance. Consequently, there should be considerations for resource assignment to the advertising activity to ensure the general success of the marketing campaign. The process of assigning resources to advertising activities should consider the relevant market study expertise, creative design experience, and professionalism of media negotiations. The organization may involve marketing professionals, copywriters, media purchasing experts, and graphic designers at various phases of the advertising deliverable, although finding the right talent is challenging (Kalaignanam et al., 2020).
Customer Newsletter Deliverable
The customer newsletter involves various activities which should be effectively completed for the success of the project's marketing campaign. The marketing manager should define the objectives and target audience of the newsletter, design and format the newsletter template, create the content, plan the content topics, and develop an editorial calendar. Also, there should be testing and reviewing of the letter before distribution, monitoring, and analyzing the newsletter engagement metrics and distribution to subscribers. The activities above of the customer newsletter deliverable should follow a particular order. The completion of the activities should start with defining the objectives and target audience, planning the content topics, and developing an editorial calendar. Consequently, the design and formatting of the template should follow the newsletter content development. Then testing and reviewing the newsletter should precede its distribution to subscribers with monitoring and analysis of the newsletter engagement metrics finalizing the activities. All the activities above are fundamental for consumer segmentation and understanding consumer needs (Azimovna & Shokhrukhovich, 2022).
The definition of the objectives and target audience of the newsletter serves as a prerequisite content topics' planning and development of the editorial calendar. Substantially, developing the newsletter content relies on completing the editorial newsletter. There is a need to compl...