Points possible Discussion Topic: Module 8 Discussion 1 - NFLPI Case Studies

Module 8: Discussion 1 - NFLPI Case Studies Name Institution Course and Code Professor Date Module 8: Discussion 1 - NFLPI Case Studies Who is the licensee and who is the licensor? The licensees in this case study are Nike and Fanatics, with the licensor is the NFL Players Association (NFLPA). The association is essential because the NFLPA can license over 2,000 active players in groups, and the licensees can use player names, numbers, and likenesses on products (NFLPA, 2025). The advantage to both Nike and Fanatics is the access to in-demand athletes like Saquon Barkley, Patrick Mahomes, and Jalen Hurts, who feature in the NFLPA 2025 Year-End Top 50 Player Sales List. The model is representative of the larger licensing paradigm in professional sports, in which Van Veen (2023) notes that licensors retain intellectual property rights and licensees do the production and distribution. Who is the target market for this product? The Philadelphia Eagles fans are the primary target market of this licensed item. Saquon Barkley moved to Eagles and was already the most sold retail of the 2025 season, which further made his merchandise much more popular among the consumers (NFLPA, 2025). Eagles enthusiasts or any other individual, who is interested in Barkley in his sport career, would particularly buy the garments and jerseys, bobbleheads and other products that emphasized his new membership. Where would you sell this product? In other words, where would you distribute it? The most suitable distribution channels of these products are on...