Discussion Topic: Module 8 Discussion 2 - Sports E-Commerce

Module 8: Discussion 2 - Sports E-Commerce Name Institution Course and Code Professor Date Module 8: Discussion 2 - Sports E-Commerce What are they selling? Lakers site has a primary focus of selling licensed merchandise such as jerseys, accessories, and collectibles. The product classification has been properly organized, and users can easily find a product like the Yellow NBA Los Angeles Lakers Lebron James #23 Classic Big Boy XL Taping Jersey. To promote the product, the site includes active promotions, simplified checkout process, and a mobile friendly interface which is in line with best practices in sports e-commerce that focus on user-friendly navigation and streamlined purchasing channels (Jin, 2024). According to Budovich (2021), other digital capabilities like social sharing and fan-centric also support the shopper experience by incorporating a sense of community and loyalty into product browsing. Besides direct sales, what other sources of revenue is the site generating? In addition to the sale of merchandise, the site earns money via digital advertising, location of sponsorships, and embedded media relationships. These strategies reflect the larger trends of digital transformation in the sports industry where organizations grow revenue sources in broadcasting rights, branded digital content, and targeted advertising (Wang, 2024). The positioning of partner logos, video materials, and advertising banners show how teams are monetizing the digital traffic by matching with corporate sponsors and the wider league marketing efforts. Is there anything else they should be selling or doing on the site? One area where the site can be improved is by increasing the availability ...