Module 7 Discussion 2- The Future of Digital Sports Media

Module 7 Discussion 2 - The Future of Digital Sports Media Name Institution Course and Code Professor Date Module 7 Discussion 2 - The Future of Digital Sports Media Do you think Flocast is the future of sports media? I agree that Flocast is the future of sports media. The use of data analytics by Flocast is effective in designing the financial and accounting teams that manage financial closeness of sports media. Watanabe et al. (2021) big data provides information that is critical in supporting tickets sales, for instance, using emotional cues to get customers to purchase tickets. Data can also illustrate the patterns of purchasing, and can inform whether the marketing approaches used are effective. It can inform the management to make better decisions related to selling tickets. Who is their audience? Establishing a specific audience is critical as it determines the type of information and how it will be sent. Flocast targets small business owners, SMEs, ambitious founders, and multi-business owners. These are able to maintain a flow of revenue through their subscriptions (Elberse & Laffel, 2019). The selection of the audience is effective, as the aim is to share sports news while having a sustainable income source. Discuss the revenue streams. Do you think this is a viable model? Flocast uses software subscriptions and implemented-related services. I feel that the mo...