Marketing Plan: Part 1- Prospects Business & Marketing Coursework
Instructions: Throughout the course, you will complete a 1- Page Marketing Plan for a product associated with your current business, a business you hope to create, or one that you are familiar with. As you recall from your reading, a Marketing Plan is a tool used to lay out the strategy for your marketing activities. The plan you will be working on is taken from Dib’s book: The 1-Page Marketing Plan so reference it accordingly. The 1- Page Marketing Plan is a simplified version of a larger marketing plan and is broken down into three sections. The first is the Before Phase (Prospects), the second is the During Phase (Leads), and the third is the After Phase (Customers).
For your first assignment, you will use the provided template and complete the first part of your 1-Page Marketing Plan by filling in the top three squares related to the Before Phase (Prospects). After that, you will list the top 5 Action Steps for putting the first part of your marketing plan into motion. See the sample 1- page marketing plans which will provide examples of the type of information that you can put in.
In the first box, you will answer the question: Who is Your Target Market? In this area, include information about who your target market is and what they like and don’t like. (your response should be at least 1 paragraph)
In the second box, you will answer the question: What is your Message to your Target Market? In this area, craft the message that you want to convey to your target audience. Talk about what you have to offer and how it appeals to the target customers. (your response should be at least 1 paragraph)
In the third box, you will answer the question: What Media will you use to reach your Target Market? In this area, you will simply list the media that you will utilize to reach your target customers. Will you use social media, email marketing, events, etc.?
Next, you will list your Top Five Action Steps. Here you will simply list your top 5 steps for crafting your Marketing Message and getting it out to prospects. What actions will you take to make it happen and to put your plan into motion? (use complete sentences here with details about each step)
Top Five Action Steps:
1. Step 1-
2. Step 2-
3. Step 3
4. Step 4
5. Step 5
You will submit your completed Assignment 1 template to Blackboard by Sunday midnight of Week 5. Reach out to your professor with any questions. Good luck.
Formatting Requirements for this assignment are as follows:
• Typed in a Word document using the provided Template
***BUSINESS IDEAS YOU CAN USE***
MY YOUTUBE CHANNEL (TARGET AUDIENCE YOUNG WOMAN)
HAIR COMPANY
BINGO HALL
REAL ESTATE BUSINESS
CLOTHING STORE
FRANCHISE
***NOTE I DONT HAVE THE BOOK FOR THE REFERENCES***
JUST PUT THE REFERENCES ANYWHERE IF YOU CAN.
1-PAGE MARKETING PLAN: Part 1- Prospects
Student Name:
Company Name:
Date:
Who Is Your Target MARKET?
In this area, include information about who your target market is and what they like and don’t like (at least 1 paragraph).
Globally, the hair care market is growing at an annual rate of 4.6%. Research shows by 2025, the hair industry will be valued at $ 211.5 billion (Shahbandeh, 2020). The rising demand for hair products can be linked to the growing ageing population, technological innovations in product manufacturing, an increase in disposable income and increasing air pollution. Similarly, the high entry of salon services, demand for qualified services, and varying grooming patterns, especially among male consumers, have been other driving factors.
My company will target the ageing population, male consumers and young females and mothers. These groups are continually looking for hair products that can groom their hair and offer an aesthetic hairstyle. They are considering professional hair care that can solve their hair problems, including dandruff, split ends, hair fall, dry scalp that nourishes the hair and scalp. In reality, the demand for products such as straightening and perming, shampoos, hair wax and conditioner, hair gel, human hair among these groups is very high.
WHAT IS YOUR MESSAGE TO YOUR TARGET MARKET?
In this area, craft your message about what you want to convey to your target audience. Talk about what you offer and how it appeals to the target market (at least one paragraph).
My company will focus on offering quick, convenient, affordable, and aesthetic hair products to the targeted groups. My emphasis will be on providing sustainable hair and skin solutions that improve an individual outlook and maintain healthy hair and skin. Today, the landscape of men’s styling and grooming has changed radically, as men, particularly the urban heterosexual men, are becoming increasingly beauty-and image-conscious. As such, the company will provide premium hair styling products, including oils, spritzers, gel and sprays- that enhance a good hair day for our customers.
On the other hand, the ageing population has increased, with the majority of the baby-boom generation entering the age of greying hair. While some aged people prefer to maintain grey hair, others like to enhance their hair to look younger. Our company will provide sustainable anti-ageing hair products that nourish, strengthen and moisturizes the hair and the scalp.
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