Individual Assignment: Marketing Analysis and Planning

Dyson is widely recognized for the mass production of vacuum cleaners with their trademark air purifier technology. However, in the recent past, the company has patented its technology to produce Dyson Air purifier headphones. According to a survey conducted by CTV, headphones ranked third as the most trusted headphone brands in Canada CITATION CTV20 \l 1033 (CTV News, 2020). In 2019 the headphone segment in Canada stood at $25. Billion and upward spiral accumulate collective annual growth (CAGR) 20.3% from 2020 to 2027 CITATION Gra19 \l 1033 (Grandview Research, 2019). Today the market size of the headphone market in Canada is valued at $281Million with a projected 3.4% growth annually CITATION Sta201 \l 1033 (Statista, 2020). Furthermore, with the continuous penetration of wireless gadgets and demand for smart devices, Canada is expected to increase wireles...