Great Day Fitness Tracking Final Plan. Business & Marketing Coursework

Great Day Fitness Tracking
Name
Institutional Affiliation
Great Day Fitness Tracking
Relationship between Processes and Information Systems
Business processes are structured activities that are related, and these lead to the attainment of an organization’s goals once executed appropriately. Although they occur at all levels, some business processes are visible to customers while others are not. Besides, they coexist in several areas of businesses, including single or multiple departments. For these processes to function efficiently, there should be an excellent information system. In relation to Karen's business, she would connect her business processes with the help of the information systems. To this end, the practice will allow customers to know about her products and their nature. For any customer to place online orders, they will have to fill their information in the company's order engine. The company shall safeguard this information by storing it in its database, where few authorized individuals can access it. In addition, the company should establish and enact appropriate laws that prohibit illegal access to the customers' details. With all these in place, it is guaranteed that clients' information will remain in safe hands.
Flowchart for Placing an Online Order

No
Yes
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Yes

Plan for Selecting the Appropriate Hardware and Software
In the process of selecting suitable hardware, it is vital to consider certain aspects. Great Day Fitness Tracking Company should purchase hardware that is compatible with its requirements. As such, this will allow easy replacement and repairs in case of any damage. Besides, the hardware should be easy to maintain, upgrade, or expand in the future. It should have a reasonable warrant length and life expectancy to avoid recurrent expenditure on the same item (Queenette & Jerome, 2014). At the time of disposal, the business should delete all confidential information by either wiping data or destroying the machines physically. On the other hand, the company should purchase software that is compatible with the existing hardware and is in line with business goals. It should be standardized for easy training and adoption. Furthermore, it should have a proven track record for excellent performance in several institutions. The maturity of the software is another aspect that businesses should consider. Although recent versions are right, Great Day Fitness Tracking Company should opt for older versions because most employees are not conversant with new developments. Therefore, the company must consider all these factors when planning to purchase hardware and software for use.
Approaches for Managing Data
Data management is one aspect that Great Day Fitness Tracking Company needs to consider crucial. Currently, there are several approaches that organizations deploy to manage their data, among which include reinforcing the security of the information. Typically, this consists of installing passwords and encryption of the data to limit the number of people accessing the data. Another useful mechanism is investing in online backup systems like google cloud (Bulman & Fairlie, 2015). With this platform, Great Day Fitness Tracking Company is guaranteed to retrieve its data even when the computers are stolen or burnt. Furthermore, embracing improved and better database software would help to safeguard the company’s information. The institution can use CRM tools to protect data instead of ordinary spreadsheets. It is also essential to train employees on how to handle data. The practice shall prevent the wrong manipulation of data by those who can access it. Installation of computer anti-viruses is another method Great Day Fitness Tracking Company can use to manage their information. Usually, the anti-virus protects computers from malware and virus infestation. It is also a good practice to update and clean data regularly as it helps to weed out the unnecessary junk files from the database. There should be policies that direct and regulate the use of data. The company should implement laws that govern the accessibility and usage of information. For fear of facing the law, the practice shall restrict malicious individuals who would misuse the data. Big data centers should be safeguarded by armed security personnel. With all these in place, it is unquestionable that information is safe.
Benefits of Using Transaction Processing Systems-TPS
TPS is a processing type that occurs in the presence of computer users and offers instant responses to their requests or transactions. Currently, there are several forms of transaction processing, including Automated Teller machines-ATMs, Online bill payments, Credit card authorizations, trading stock over the internet, Self-Checkout Stations, and other forms of electronic commerce. All these systems have several benefits, among which are easing the process of shopping online. Unlike other systems, TPS manifests as the best platform for online shoppers. Besides, it is the most reliable system that has the shortest response time. Furthermore, users find extremely few challenges while using TPS since they only fill the forms and leave the rest to the database servers and the web to accomplish. Through online transactions, the platform allows online banking, a practice that is picking popularity recently. Interestingly, Bankers need not worry about the safety and privacy of their credit cards since this system safeguards all the data on the cards. Its ability to handle multiple transactions simultaneously makes TPS an exceptional system. Great Day Fitness Tracking Company can operate worldwide since customers can access and pay for its products and services using TPS.
Benefits of Using Customer Relationships Systems-CRM
CRM is an approach that businesses use to manage and sustain a cordial interaction with current and potential clients. Typically, the system aims at developing and strengthening the relationship with customers in addition to their retention. Due to its structure, the system allows Great Day Fitness Tracking Company to know its clients better. CRM enables the institution to have sufficient knowledge about the tastes and preferences of customers, a practice that helps it to satisfy the needs of clients. Besides, it helps to retain old customers and nurture potential new clients. CRM allows the proper segmentation of customers, and this is useful in making specific campaigns that focus on customer satisfaction (Hassan & Nashwan, 2017). There is effective communication due to the physical interaction between the business owner and the clients. Furthermore, it is easier for the company to conduct cross-selling, a practice that encourages loyalty among customers. The system supports faster closure of deals and clients receive more efficient responses from the sellers.
Benefits of Supply Chain Management-SCM System
SCM is a system that manages the flow of goods and services; it majorly deals with the transfer of raw materials, inventory, and finished products from their origin to the final consumers. The system helps Great Day Fitness Tracking Company to reduce its cost effects since it allows improvements and implementation of inventory management approaches. Besides, it increases output since the company can communicate, collaborate, and coordinate with suppliers, vendors, and transportation companies effectively. As a result, it helps to build a strong relationship between employers and their employees (Ronoh, 2016). To this end, the system generate extra profits for the business and this helps it to expand. Furthermore, SCM reduces time delays in the processes since everyone is aware and devoted to executing their duties. It is worth noting that SCM increases the efficiency of the company. Typically, this is true because, with the help of this system, the business can predict and respond effectively to the demand of its customers. Data from the chain allows Great Day Fitness Tracking Company to predict the likely shortcomings, a practice that will enable it to establish risk mitigation measures.
Potential Benefits of Using Business Intelligence-BI
Business intelligence is one aspect that is inevitable in the current business environment. In the existence of BI, Great Day Fitness Tracking Company can make appropriate, accurate, and supported decisions regarding its finances, marketing, management, and operations (Tunowski, 2015).  BI offers a benchmark that eliminates guesswork and acts as the basis of every activity. In addition, the development guarantees quality data that the company can use to make decisions. With the help of appropriate business intelligence Great Day Fitness Tracking Company can forecast its performance regarding several sectors. For instance, it can foretell revenues, employee productivity, potential shortcomings, and the general success of the organization. BI uncovers the strength and weaknesses of any entity, and this informs administrators to undertake the right measures. Competitive analysis is another area where Business intelligence is vital. In this context, the company uses the system to manipulate extensive data, and this allows an efficient allocation of resources. In the presence of accurate data, BI helps in identifying the prevailing trends in the market. As such, the practice enables the company to understand the tastes and preferences of customers.
Great Day Fitness Tracking Company receives feedback in real-time, and this guides it to produce only those products that will satisfy the needs of customers. Unlike man, BI is more efficient in operational activities. Due to this, the business can operate faster and accurate to generate more profits. In other instances, business intelligence helps the institution to reduce its costs by identifying areas of loss and inefficiency that may be undetected by the organization (Chugh & Grandhi, 2013). Furthermore, it is a vital tool for tracking, managing, and implementing the performance goals of the institution. With the help of business intelligence tools, Great Day Fitness Tracking Company can establish goals, like, the desired time of delivery or number of sales per day. While using BI tools, the company can quickly track the progress of the goals and make appropriate amendments where necessary. Besides, they lessen the duties of workers, and this creates time and space for employees to engage in other valuable entities. Due to the above evaluation, it is worth encouraging organizations to em...