Finding Marketing ROI Nirvana

Finding Marketing ROI Nirvana

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Finding Marketing ROI Nirvana
As the director of marketing for a professional sports organization in a major metropolitan area, it is sad to see that nothing has been done to tie the return on investment (ROI) to marketing initiatives. In particular, the ROI for marketing will help the organization to make proper decisions by optimizing its marketing efforts. The paper discusses five ways of building the team’s prospect database in the off-season.
First, to create a prospect marketing database, proper goals should be established. The most significant thing about establishing goals is that it helps the organization maintain clarity about things that it needs to achieve from the marketing campaign. Besides, sports marketing is an interconnected operation, aiming at product pricing, planning, and distribution of sports activities to