Fiat 500 vs Fiat 500 Abarth

Coursework Instructions:

This assignment comes from Chapter 8 – Segmenting & Targeting Markets. Assume you are working for FiatUSA and you have the Fiat 500 on the market and then you recently introduced a new sportier higher performance model called the Fiat Abarth. On the internet, look up the difference between the features of these two automobiles and define the markets for these two types of cars. Define a profile of the target market for each vehicle.

Coursework Sample Content Preview:

FIAT 500 VS. FIAT 500 ABART
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Fiat 500 vs. Fiat 500 Abart
The market that shall be selected by Fiat USA as the target for their marketing plans (i.e., target market) for each of the two models, that is the Fiat 500 & Fiat Abarth is critical since all subsequent marketing decisions will end up being directed toward meeting the satisfaction and needs the customers within those respective identified market segments. A number of factors that can be considered while identifying the market segment for the two models of automobiles are geographic, demographic and psychographic among others.
The Fiat 500 is not the car that the average teen dreams of. However, in order to keep the costs down the guardians of teenagers can procure one for them in order to keep costs down since it has low consumption and low maintenance cost. The target market of this automobile is that s...

Updated on January 26, 2024

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