Discussion Topic: Module 1 Discussion 1 - Cause Marketing: A Consumers PerspectiveModule 1 Discussion 1 - Cause Marketing: A Consumers Perspective

Cause Marketing: A Consumer’s Perspective Name Institution Course and Code Professor Date Cause Marketing: A Consumer’s Perspective I would not hesitate purchasing a “limited edition” shirt costing higher than normal shirt by $5. In that regard, I will be supporting my favorite team and athletic store, since a cause marketing initiative is a collaboration that benefits both organizations (Tuckova & Balcarova, 2023). My decision to buy a “limited edition” shirt was because the extra money would benefit my favorite team and store, which I fully support. That way, these organizations will have adequate resources to run their operations smoothly. A change in the price, such as setting it at $17, will not make a difference since the extra money will benefit both organizations involved. Social responsibility is worth it. In particular, it requires organizations to focus on people, the planet, and profit. For example, a company might devise initiatives to conserve the environment. In most cases, professional sports organizations influence society positively via corporate social responsibility initiatives (Walzel, Robertson, & Anagnostopoulos, 2018). That is why participating in their promotions, including cause marketing initiatives, g...