Module 1 Individual Assignment - Introduction and Top Three CSR Choices

The WNBA Cares Name Institution Course and Code Professor Date The WNBA Cares CSR Program Overview The WNBA Cares entails a corporate social responsibility (CSR) program developed by the WNBA to address various social issues worldwide. The primary stakeholders and benefactors include teams, players, fans, donors, and leagues (Sportsphilanthropynetwork.org, n.d.). Explanation of the CSR Initiative In particular, the WNBA Cares initiative was incorporated through the partnership with globally recognized community organizations to combat various problems that might arise in different parts of the world. For instance, in 2007, the WNBA Cares partnered with the United Nations (UN) Foundation to fund and create global awareness against malaria (United Nations Foundation, 2010). Program Evaluation The WNBA Cares has positively impacted different communities around the world. Specifically, it can be well-described by a double bottom line, where the profits collected are used to carry out social responsibility activities. Brief SWOT The primary strengths of WNBA Cares are its good reputation, availability of resources, and wo...